Lead, Integrated Product Marketing

Lead, Integrated Product Marketing

Function: Auto Product Marketing

Reports To: Sr. Manager, Product Marketing

Partners Closely With: Creative, Social, Influencer, Experiential, Consumer Insights, Brand Strategy, and Performance Media

About The Role
Within Auto Product Marketing at GEICO, integrated strategy is the connective tissue between consumer insight and in‑market execution. Getting this right means every activation – across owned, earned, and paid channels – reflects a clear point of view on audience, message, and funnel moment.

The Lead, Integrated Product Marketing translates consumer strategy and segmentation into how the Auto Insurance product shows up in the world. Working closely with the Product Marketing Strategy Lead, this role turns business, competitive, and product insights into messaging strategies, creative briefs, and integrated activation plans – and serves as the day‑to‑day partner to Creative, Social, Influencer, and Experiential teams to make sure executions hold together across channels.

The role owns the upstream work of developing, substantiating, and translating product and proof‑point claims into audience‑ and funnel‑specific messaging that teams can activate consistently.

When this role is working well, every consumer segment has a clear, funnel‑appropriate comms strategy; messaging stays current through an active research agenda and reflective of product enhancements; and owned, earned, and paid channels tell one coherent story in market aligned with GEICO’s brand strategy.

How We Work
The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action – if we don’t know why we’re doing something, we don’t do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. When there are challenges, we face them directly and collectively, and leaders are expected to bring that mindset to their teams.

Key Responsibilities
Comms Strategy & Funnel Architecture

Define how owned, earned, and paid activations come to life across the funnel for the product, ensuring each channel plays a distinct role

Translate consumer segments into messaging strategies, channel mixes, and creative direction

Clarify which messages belong at awareness, consideration, and conversion, and brief accordingly

Messaging & Brand Connectivity

Own messaging evolution, creative matrices, and message testing for the Auto Insurance product

Lead the development, substantiation, and translation of product and proof‑point claims into clear messaging by audience, funnel stage, and channel, in partnership with the appropriate claim owners and reviewers

Ensure work across paid media activations, influencer, and experiential teams ladders to one connected brand narrative

Ensure Auto messaging is consistent with the broader brand platform

Consumer Research & Learning Agenda

Own the consumer research and messaging learning agenda for the Auto Insurance product

Turn qualitative and quantitative findings into messaging shifts, creative briefs, and channel recommendationsMaintain a test‑and‑learn rhythm to refine segment‑specific comms over time

Creative & Cross‑Functional Partnership

Serve as the day‑to‑day partner to Creative, grounding concepts in segmentation insight and funnel strategy

Work with Social, Influencer, and Experiential teams to ensure executions reflect the comms strategy while flexing appropriately by channel

Align performance and media partners so paid activation follows the same segmentation and funnel logic

Connect creative output to product strategy so campaigns are compelling, accurate, and differentiated

Partner with the Product Marketing Lead to keep comms strategy informed by business results, competitive shifts, and product research

You May Be a Good Fit If You

Have managed messaging strategy and creative briefing in a multi‑channel consumer marketing environment – not just contributed to it

Can take segmentation and consumer research and translate them into a clear, actionable comms brief without losing the nuance

Are a natural connector: you hold the throughline across Creative, Social, Experiential, and Media so executions feel coherent, not siloed

Have a clear point of view on what makes creative strategically sound – and can defend it constructively in a room with creative partners

Are a strong written communicator who can distill complex strategy into something a cross‑functional team can act on

Ideal Experience

Proven experience in product or brand marketing within a consumer‑facing, multi‑channel organization, with a track record of translating segmentation and consumer insight into messaging strategy and briefs

Familiarity with funnel‑stage marketing planning and channel mix strategy across owned, earned, and paid

Experience working directly with creative teams, with enough strategic grounding to brief well and evaluate output against strategy

Comfortable working with both qualitative and quantitative consumer research, and turning findings into strategic direction

Track record operating effectively as a connective role across multiple marketing functions

Bachelor’s degree required

Strong Candidates May Also Have

Experience in insurance, financial services, or another category where purchase decisions are high‑consideration and messaging must work across a complex funnel

Exposure to brand strategy at the enterprise level, with an understanding of how product‑level messaging connects to a master brand platform

Experience running or commissioning consumer research and managing a learning agenda over time

Annual Salary
$82,000.00 – $129,150.00
Factors included: scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations. GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits

Competitive pay and benefits bundle, including market‑competitive compensation, 401(k) savings plan with 6% match, performance and recognition‑based incentives, tuition assistance, mental health care, fertility and adoption assistance, and up to four weeks of remote work per year.

Careers development programs, mentorship, and certification assistance.

Inclusive and collaborative culture rooted in shared success and integrity.

EEO Statement
GEICO is an equal opportunity employer. GEICO conducts drug screens and background checks on applicants who accept employment offers. The Equal Employment Opportunity Policy of GEICO provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

#J-18808-Ljbffr