Lead Social Media

Key Responsibilities

Local Creator Program Execution:

Manage agencies and internal teams to stand up a local creator marketing program end-to-end, leading daily execution from creator discovery and vetting to briefing, content approvals, launch monitoring, and reporting.

Local Creator & Partner Relationship Management:

Build long-term, valuable partnerships with creators, content partners, talent agencies, and local market leaders to support assigned markets and cultivate always-on relationships that go beyond one-off transactions.

Performance Tracking & Local Market Optimization:

Partner with agencies and internal measurement teams to track, analyze, and report social and influencer KPIs as part of the larger measurement stack, turning local market performance data into insights and optimizations that improve campaign impact and efficiency.

Creator Strategy, Storytelling & Brand Safety:

Define breakthrough creator strategies and provide detailed creative direction that authentically engages creators and local communities while ensuring content meets brand standards, platform best practices, and FTC compliance.

Cross-Functional & Local Market Collaboration:

Collaborate closely with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to bring creator strategy to life as part of larger omni-channel campaigns and maintain regular communication and alignment.

Content Engine & Platform Management:

Develop strategic approaches, content calendars, and planned and reactive moment strategies that fuel a creator content engine, while maintaining the source of truth in influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance.

Core Desired Skills and Qualifications

5-8+ years in

influencer/creator marketing at scale

Experience working with

regional or retail marketing teams

Ability to translate strategy into

repeatable, operational programs

High degree of

operational rigor and cross-functional leadership

Experience running multi-market or distributed marketing programs

Familiarity with influencer tools (e.g., CreatorIQ) and campaign workflows

Background in telecom, retail, or large enterprise marketing environments preferred

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Our Lead Social Manager earns between $118,800 and $178,200 USD annually. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Ready to join our team? Apply today!

Weekly Hours: 40

Time Type: Regular

Location: Dallas, Texas

Salary Range: $118,800 - $178,200

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

AT&T is a fair chance employer and does not initiate a background check until an offer is made.

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