Product & Customer Marketing Manager

Overview Join Ludus as a Product & Customer Marketing Manager. You will own the marketing behind our product launches and turn customer stories into the reason more people choose Ludus. Ludus builds software for the performing arts. Thousands of theatres, schools, dance studios, music programs, and venues use Ludus to sell tickets, market events, raise money, and manage volunteers.
Ludus is looking for a hands-on Product & Customer Marketing Manager to own marketing for every new Ludus product launch and customer initiative. In this role, you will own each launch from early planning through release, help shape the ideas behind it, and turn product information into the words customers see.
This is an individual contributor role with no direct reports.
Join us in our mission to bring people together through shared experiences by building digital tools for performing arts organizations.
Learn more about Ludus here.
What you’ll be doing Time generally breaks down as 40% Product Marketing, 30% Customer Marketing, 20% Content and Social, and 10% Special Projects such as launches, conferences, and sales enablement.
Product Marketing: Own go-to-market execution for every new product and feature launch, from brief to go-live. Turn product strategy into messaging customers actually understand. Research the market and competitors to sharpen positioning and adoption campaigns.

Customer Marketing: Build and maintain a repeatable customer proof engine, turning interviews into case studies, video, and sales assets. Work with Customer Success to create product updates, launch emails, and educational campaigns that help customers get more from Ludus. Partner with the outreach and engagement team on retention and advocacy campaigns that turn customers into references.

Content and Social: Develop content that supports executive thought leadership and customer education. Help shape website messaging and content when needed.

Collaboration: Work closely with Design, Video, Content, Outreach, Product, Sales, and Customer Success to align messaging and bring launches to life. You’ll own the outcome while collaborating with specialists across the company.

Qualifications and Experience Three or more years in product marketing, customer marketing, content marketing, communications, or a combination of those.

SaaS and small company experience preferred.

BONUS Qualifications: HubSpot experience; competitive analysis and customer advocacy program experience; performing arts, arts education, or education technology experience, including familiarity with how arts educators and program directors make buying decisions.

Personal attributes: Comfortable with ambiguity; holds strong opinions about messaging but remains data-driven; takes ownership of the result, not just the idea.

What Success Looks Like in Year One Own go-to-market execution for every major product and feature launch.

Build on the current customer proof engine to consistently produce case studies, customer videos, reference customers, and sales assets.

Improve adoption and awareness of key Ludus products and features.

Become the person people trust to keep launches and customer stories moving.

Make Product Marketing visible enough that Sales and Product come to it before a launch, not after.

This Role Is Not For You If You want to manage a team.

You want to write the strategy and hand the execution to someone else.

You want to specialize in one channel and let everything outside it go untouched.

You are not comfortable being both the person who writes the brief and the person who ships the work.

Perks Health Insurance (Medical, Vision, Dental) — Provided by Blue Cross Blue Shield and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents.

401(k) matching — Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%).

Profit Sharing and Stock Options — We offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success.

Personal Wellness — $50 monthly reimbursement that can be used on anything personal wellness related.

Experience Credit — $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences.

Flexible PTO — Take the time you need for vacation or personal days. Coordination with your team to ensure coverage is appreciated.

Sick Days — If you’re under the weather, take the time needed to recover within reason.

Role Details Location: Ada, MI (minimum of 2 days in-office required, currently on Monday and Wednesday)

Hours: Monday-Friday; core business hours are 9-5 EST with flexibility depending on business need.

Salary Range: $80,000 - $95,000

This position reports to: Head of Marketing

Apply for the job Interested in joining our growing team? Then we’d love to hear from you.

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