Digital Marketing Manager

About the Role
We're looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology. This isn't a traditional campaigns-and-content role — you'll own the performance of our ecosystem of digital traffic. You'll dig into analytics, run structured experiments, and work hands-on with our ecosystem of pages, affiliates, forms, and general UX to improve how visitors convert into customers.

The ideal candidate is equally comfortable presenting a testing roadmap to Leadership. You understand site speed, UX friction, and front-end implementation well enough to scope changes accurately and collaborate closely with developers and designers.

What You'll Do

Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties

Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities

Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS

Partner with engineering and design to scope, spec, and QA website changes and experiments

Monitor site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion

Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data

Translate test results and analytics into clear recommendations and reporting for stakeholders

Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy

Stay current on CRO best practices, web performance standards, and emerging web technologies

Skills

Strong understanding of CRO methodology: hypothesis formation, statistical significance, test design

Hands‑on experience with A/B testing platforms, specifically VWO (required); familiarity with Optimizely or similar also a plus

Experience with CMS/page builders, specifically Webflow (required); familiarity with WordPress or HubSpot also a plus

Proficient in GA4, Google Tag Manager, and heatmap/session‑recording tools (Hotjar, Microsoft Clarity, etc.)

Strong analytical skills — comfortable working in spreadsheets/SQL to validate results

Excellent communication skills; able to present data‑driven recommendations to non‑technical stakeholders

Project management skills to run multiple concurrent experiments and web projects

Experience

3–5+ years in digital marketing, growth marketing, or web optimization roles

Proven track record running CRO programs with measurable lift in conversion metrics

Experience working directly with web pages/CMS platforms, ideally Webflow

Experience collaborating cross‑functionally with engineering, design, and analytics teams

Bonus: experience with SEO fundamentals, e‑commerce platforms, or personalization tools

Bonus: experience in consumer lending or financial services

Nice to Have

Familiarity with front‑end frameworks (React, Vue) for deeper collaboration with dev teams

Experience with server‑side or first‑party tracking implementations

Certifications in CRO, GA4, or relevant platforms

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