Sr. Product Marketing Manager, Prime Video Ads

Job ID: 10473441 | Amazon.com Services LLC

The Sr. Product Marketing Manager for Prime Video Advertising (PVA) leads the B2B marketing strategy that positions Prime Video as a premium brand partnership destination for advertisers and agencies worldwide. This role is responsible for developing and scaling the narratives, frameworks, and activations that drive high-value brand partnerships—translating Prime Video's unique content, audience, and cultural relevance into bespoke partnership narratives that resonate with the world's biggest brands. Equally, this PMM ensures PVA's ad tech products and innovations are packaged clearly and compellingly for customers, creating the education materials and sales tools that make complex offerings actionable. Operating with limited guidance across complex, cross-functional initiatives, this role sits at the center of sales enablement, brand partnerships, and product marketing—driving advertiser engagement and revenue growth globally.

Key Job Responsibilities

Develop and own best-in-class sales enablement tools, collateral, and storytelling frameworks that empower advertising sales teams to articulate PVA's value proposition with clarity and confidence

Define go-to-market strategies for new and evolving ad products, ensuring sales teams are equipped with positioning, competitive differentiation, and proof points at launch

Establish success criteria and measurement frameworks to evaluate the impact of enablement programs on sales outcomes (revenue, product adoption, pipeline velocity)

Effectively communicate marketing objectives, strategy, and milestones to sales, business development, and senior leadership stakeholders

Lead the development of partnership narratives and co-marketing frameworks that position Prime Video as a premium, differentiated advertising destination for brands and agencies

Package and translate complex ad tech products and features into clear, compelling, and actionable customer-facing materials—ensuring advertisers understand what the offering is, how it works, and how to activate it

Develop product education assets across formats including static materials (one-pagers, playbooks, guides), A/V demos, walkthroughs, and interactive content

Partner with product and sales teams to identify gaps in customer understanding and create materials that reduce friction and accelerate adoption

Ensure consistency and clarity of product messaging across all customer touchpoints

Basic Qualifications

6+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging

Experience communicating technical concepts and processes using clear, simple language and visuals

Experience in B2B, digital advertising, and ad-tech products/services

Proven ability to create sales enablement programs that drive measurable business outcomes

Experience in streaming, media, entertainment, or advertising technology industries

Experience developing product education materials across multiple formats (static, video, interactive)

Preferred Qualifications

Experience using any of SQL or other analytical tools for conducting data analysis

Experience with customer segmentation, profiling, and targeting

Experience collaborating and influencing multiple teams across multiple organizations

Experience scaling globally

Strong storytelling instincts with the ability to simplify complex value propositions for sales and advertiser audiences

Benefits
Location: USA, CA, Culver City. Base salary range: $142,800.00 – $193,200.00 USD annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

#J-18808-Ljbffr