Global Associate Director, Brand & Digital Experience

Global Associate Director, Brand & Digital Experience

Novotech, a globally recognized leader in clinical research and scientific advisory services, is seeking a Global Associate Director, Brand & Digital Experience to lead the evolution of its global brand and digital presence, driving awareness, engagement, and market differentiation across key regions.
Reporting to the Global Head of Marketing, this is a leadership role responsible for shaping, building, and scaling Novotech's global brand and digital presence. The role leads a globally distributed team spanning creative, content, digital marketing, and marketing technology, and is accountable for delivering a consistent, high-impact brand experience across all channels & platforms.
This is not a traditional brand leadership role. It requires a unique combination of global brand building, creative leadership, digital channel expertise, marketing technology ownership, and strong operational management. The successful candidate will bring a combination of strategic thinking and execution.
Responsibilities
Global Brand Strategy & Development
Creative Leadership (Design & Content)
Digital Strategy, Marketing Technology & Experience Leadership
Marketing Technology & Innovation
Marketing Operations, Governance & Delivery
Hands-On Leadership & Execution
Team Leadership & Capability Development
Performance, Analytics & Optimization
Experience and Qualifications
10+ years of experience in brand, digital, integrated marketing, or marketing technology leadership roles, with a strong B2B focus.
Proven experience developing and scaling global brands.
Strong experience leading: creative teams (design and content), digital marketing teams (social, SEO, SEM, web), marketing technology and digital operations functions.
Demonstrated ability to lead across Eastern and Western digital channels.
Strong understanding of CRM, marketing automation, CMS, analytics, customer data, and digital asset management technologies.
Experience developing technology roadmaps, managing vendor relationships, and driving adoption of new platforms and capabilities.
Experience implementing practical AI tools within marketing teams and workflows.
Strong hands-on capability, comfortable operating at both strategic and executional levels.
Strong project and stakeholder management skills, with the ability to manage complexity and drive execution.
Experience managing and developing global or multi-regional teams.
Preferred Experience
Experience in life sciences, CRO, biotech, healthcare, or other highly regulated B2B industries.
Experience leading global website transformations, digital platforms, or marketing technology modernization initiatives.
Familiarity with complex, matrixed global organizations.
Novotech is proud to offer a great workplace. We are committed to being an employer of choice for gender equality and providing an inclusive work environment where everyone is treated fairly and with respect.
Our team members are passionate about what we do, but we understand work is only one of the things that is important to them. We support our team members with flexible working options, paid parental leave for both parents, flexible leave entitlements, wellness programs and ongoing development programs.
We are looking for people who are passionate about working clinical research and biotech, including people who identify as LGBTIQ+, have a disability or have caring responsibilities.
We are a Circle Back Initiative Employer and commit to respond to every application. We look forward to contacting you regarding your application.