VP, Global Consumer Products & Licensing

VP, Global Consumer Products & Licensing
Mob Entertainment is a startup multimedia studio best known for the indie horror game " Poppy Playtime ". The franchise has garnered over 100 billion YouTube views since launch.

About Mob Entertainment

Mob Entertainment is a ~160‑person gaming and entertainment studio in Los Angeles behind Poppy Playtime, one of the fastest‑growing horror franchises. With millions of fans, chart‑topping games and a rapidly expanding transmedia footprint spanning film, licensing and consumer products, Mob is building the infrastructure to support a franchise at global scale.

The Opportunity

We are seeking an experienced executive to lead Mob Entertainment’s Global Consumer Products & Licensing. The leader will own licensing strategy, retail expansion, consumer products and commercial partnerships while building the infrastructure required to support a rapidly growing global entertainment franchise. The role will report directly to the CEO and collaborate closely with Legal and Finance.

Success in This Role

Grow licensing revenue through new and expanded strategic partnerships.

Secure high‑quality licensees and strengthen relationships with key global retailers.

Build a predictable licensing pipeline and provide accurate commercial forecasts.

Expand Mob Entertainment’s consumer products presence into priority global markets and product categories.

Establish scalable licensing operations, reporting and governance that support long‑term growth.

Develop a long‑term organizational plan for the Consumer Products & Licensing function.

Responsibilities

Own the global licensing roadmap across all product categories (toys, apparel, collectibles, home, publishing, and beyond).

Establish annual licensing priorities and revenue plans.

Identify, prioritize and close new licensee partnerships that align with the brand and drive meaningful revenue.

Manage the existing licensee roster, including compliance, product quality and on‑time delivery.

Negotiate commercial terms, royalty structures and MGs in partnership with Legal.

Recruit, mentor and develop the Consumer Products & Licensing team as the function scales.

Drive retailer sell‑in initiatives and category growth.

Build and maintain relationships with key retail buyers in all major markets across mass, specialty and DTC channels.

Develop retail activation strategies that maximize shelf presence and franchise visibility.

Partner with internal teams on product calendars and sell‑in timelines.

Brand & Product Oversight

Enforce brand standards across all licensed products; work with Creative on style guide development and approvals.

Partner with Production, Creative and Marketing to ensure brand consistency across all licensed products.

Lead cross‑functional product approval processes.

Oversee product development pipelines from concept through retail‑ready.

Identify white‑space opportunities across categories and geographies.

DTC Commerce

Define long‑term DTC strategy and identify opportunities to accelerate product launches and international expansion.

Strategize on shortening time to market for products with current Commerce partners.

Identify international commerce opportunities in meaningful territories, e.g. Brazil, Korea.

Internal Operations & Reporting

Establish scalable licensing operations, reporting, royalty governance and commercial processes.

Develop organizational recommendations as the licensing function grows.

Maintain CP&L infrastructure: deal tracking, royalty reporting, approval workflows and licensee communication cadence.

Develop annual licensing revenue targets and provide regular commercial forecasting updates to executive leadership.

Build the team playbook and org structure recommendation for the full‑time function.

Qualifications

10+ years in consumer products, licensing or brand management and at least 5 years in a senior leadership role.

Proven track record closing licensing deals across multiple categories with major retail partners in all meaningful territories.

Demonstrated experience building, leading and scaling high‑performing Consumer Products & Licensing organizations.

Established network of relationships with leading global licensees, retailers, distributors and licensing agents.

Experience with entertainment or gaming IP preferred.

Experience with DTC storefront preferred.

Ability to operate independently with minimal ramp time as this role requires immediate impact.

Based in or willing to work from Los Angeles on a hybrid schedule.

Ability to travel domestically and internationally as required.

Los Angeles, CA: $248,000 – $290,000 USD annually

Benefits include: cash bonus, profit sharing, medical, dental and vision insurance, 401(k) matching, FSA/HSA, paid time off, sick time, holidays and parental leave.

Mob Entertainment is proud to be an equal‑opportunity workplace and complies with all federal, state and local laws prohibiting discrimination in employment. We are committed to providing equal opportunities to applicants and employees without regard to race, color, national origin, religion, sexual orientation, gender, age, disability, military service or any other protected class under applicable state or local law. Mob Entertainment also considers all qualified applicants with criminal histories consistent with Fair Chance laws as well as any other applicable state and local laws.

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