Content Director / Senior Video Producer

AETHER is looking for an experienced, multidisciplinary Content Director / Senior Video Producer to lead the development and production of original video content for the brand — with frequent international travel to shoot wherever the story takes us, from city streets to remote mountain terrain.

This role owns projects start to finish: creative development, pre‑production, field production, directing, cinematography, interviewing, editing, and post‑production. We need a strong creative storyteller who is also a highly capable, hands‑on filmmaker — someone who can operate independently, move fluidly across departments, and adapt on the fly in remote or unpredictable production environments.

You’ll need to understand AETHER’s identity at a gut level and translate it into thoughtful, visually compelling stories — without ever sounding like an ad. The work should feel authentic, understated, intelligent, and grounded in real people, real places, and real experiences.

This is a hands‑on creative role, not a desk job. One day you’re developing a campaign concept, the next you’re interviewing a documentary subject, running a camera in rough conditions on the other side of the world, cutting a short film, or handling the practical details that get a finished project across the line.

Key Responsibilities
Creative Development and Storytelling

Develop original concepts for brand films, documentary profiles, campaign videos, product stories, social content, and other editorial projects

Research and identify compelling subjects, locations, themes, and story opportunities

Develop treatments, creative briefs, interview questions, scripts, voice‑over narration, story outlines, and edit structures

Identify the emotional and narrative core of a project while maintaining an authentic, understated tone

Partner with AETHER leadership and the creative team to keep content aligned with brand identity and business objectives

Maintain a consistent visual and editorial voice across every video project

Build production plans, schedules, shot lists, interview plans, and equipment lists

Coordinate with producers, photographers, designers, marketing staff, talent, athletes, guides, vendors, and outside production partners

Scout and assess locations — travel logistics, weather, access, available light, power, and environmental conditions

Determine the right camera, lens, lighting, stabilization, audio, and drone setup for each production

Anticipate technical and logistical challenges and solve for them before production begins

Help set realistic scope, schedules, deliverables, and post‑production timelines

Production

Direct and execute video productions ranging from controlled commercial shoots to documentary projects in remote environments

Serve as cinematographer and camera operator when required

Conduct thoughtful interviews that help subjects communicate naturally on camera

Capture documentary moments as they unfold while staying focused on the larger story

Operate professional cinema and mirrorless camera systems, lenses, lighting, stabilization, drones, and audio equipment

Make independent creative and technical calls in fast‑moving or unpredictable conditions

Adapt plans on the fly in response to weather, access, equipment issues, or new story opportunities

Thrive during travel‑intensive productions in remote, physically demanding, or logistically challenging environments

Keep media management and equipment handling organized throughout production

Edit short‑form and long‑form video projects from first assembly through final delivery

Review large volumes of footage to identify strong performances, story moments, and narrative gold

Build documentary stories out of unscripted footage rather than relying solely on a predetermined script

Construct clear narrative structures using interviews, voice‑over, observational footage, archival material, music, and sound design

Refine pacing, tone, and emotional progression through multiple rounds of editorial review

Write and revise voice‑over narration when a project needs added context or structure

Oversee color correction, sound mixing, graphics, music selection, captioning, versioning, and final delivery

Prepare deliverables across aspect ratios for web, social, retail, events, and paid media

Keep project files, footage, audio, and archival media organized and accessible to the wider creative team

Brand and Campaign Content

Create video content that communicates AETHER’s identity through authentic experiences, environments, products, and people

Collaborate with creative, design, marketing, e‑commerce, retail, and social teams on seasonal campaigns and company initiatives

Find meaningful editorial stories around travel, design, exploration, craftsmanship, performance, and the people connected to the brand

Balance long‑form storytelling with concise, platform‑specific campaign and social content

Adapt larger productions into supporting edits, trailers, social cutdowns, vertical content, and promotional assets

Integrate product and brand messaging naturally, without overwhelming the story

Project Management and Collaboration

Manage multiple projects at once, across every stage of development, production, and post‑production

Set priorities and communicate clearly on status, schedules, deliverables, and delays

Coordinate with internal creative teams and external production partners

Give clear creative direction to editors, cinematographers, photographers, designers, animators, composers, colorists, and sound mixers

Review work and provide specific, constructive feedback

Keep project documentation, production materials, and handoff notes organized

Support efficient workflows across production, post‑production, marketing, and creative

Manage projects independently, while knowing when to pull in additional resources or input

Qualifications

Significant professional experience in video production, filmmaking, branded content, documentary production, or a related field

A strong portfolio spanning visual storytelling, documentary work, commercial content, interviews, cinematography, and editing

Advanced proficiency with Adobe Premiere Pro or comparable professional editing software

Strong working knowledge of professional camera systems, lenses, lighting, audio recording, stabilization, media management, and post‑production workflows

Proven ability to take projects from initial concept through final delivery

Strong editorial judgment and the ability to find compelling stories inside large amounts of unscripted footage

Experience interviewing both experienced talent and people unaccustomed to being on camera

Strong writing skills — treatments, interview questions, scripts, voice‑over narration, titles, and supporting copy

Ability to communicate creative ideas clearly to creative and non‑creative stakeholders alike

Highly organized, with the ability to manage multiple projects, deadlines, and revisions at once

Comfortable working independently and owning projects with limited supervision

Willing and able to travel frequently, both domestically and internationally

Comfortable working outdoors and in remote, physically demanding, or unpredictable environments

Able to stay calm, resourceful, and productive when production plans change unexpectedly

Preferred Experience

Producing documentary or editorial films for an outdoor, apparel, travel, automotive, design, or lifestyle brand

Directing small production crews and collaborating with photographers, athletes, guides, founders, designers, and creative leadership

Professional drone operation and aerial cinematography workflows

Filming motorcycles, vehicles, outdoor activities, travel, and adventure‑based productions

Developing long‑form films and adapting them into shorter campaign and social deliverables

Working knowledge of color workflows, sound design, motion graphics, music licensing, captioning, and delivery specs

Operating in international and remote production environments

Technical troubleshooting across cameras, drones, stabilization systems, audio equipment, and field workflows

Personal Attributes

Genuinely curious about people, places, design, travel, and the experiences surrounding the AETHER brand

A strong visual storyteller with an understated editorial sensibility

Self‑directed, and comfortable turning an open‑ended idea into a finished project

Resourceful and technically capable

Collaborative, without needing extensive oversight

Comfortable receiving feedback and defending creative decisions thoughtfully

Organized, dependable, and detail‑oriented

Calm and adaptable under pressure or changing conditions

Ready to participate directly in every stage of production, not just manage it

Able to recognize when a real moment beats a polished but artificial one

Success in This Role
Success means consistently delivering distinctive, high‑quality content that reflects AETHER’s identity; running productions efficiently from concept through completion; holding a high creative and technical bar; collaborating effectively across the company; and building a clear, organized, sustainable video‑production workflow.

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