Head of Performance Video & Paid Media

Launch Potato is seeking a performance video growth leader to own the company’s video business, starting with YouTube and expanding into other video-first platforms over time. This builder's role blends hands-on campaign management with strategy, owning execution, pacing, reporting, growth targets, creative testing, and operating cadence.
The initial focus is Insurance, with ownership across auto, home, health, ACA, Medicare, and other call-based or lead-based products, adapting strategy by

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