Product Marketing Manager

Responsibilities

Develop and maintain differentiated positioning and messaging for your solutions.

Understand and document key business and technical benefits for buyers.

Work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we’re effectively positioning, pitching, and closing deals that include your solutions.

Communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process of your products.

Serve as the Marketing lead for all new product launches, upgrades and releases in your segment.

Provide input into demand generation and campaign planning for your segment.

Develop and maintain data content and strategy for global websites.

Develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment.

Create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference.

Requirements

5 years’ minimum experience in a Product Marketing role

Marketing or Product experience in a B2B SaaS environment required

Experience with data products, analytics platforms, or benchmarking solutions.

Ability to translate complex data/analytics concepts into client value stories.

Experience marketing software platforms strongly preferred.

Strong technical acumen with a knack for storytelling.

Strong written and verbal communications skills strongly preferred.

Experience leading go-to-market initiatives and informing demand strategies.

Experience delivering sales training and webinars.

Experience working closely with product management teams throughout the product development process.

Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred.

Experience in PropTech or real estate is a plus.

Core Competencies
Demonstrates expertise in Product Marketing within a B2B SaaS environment, with a strong focus on developing positioning, messaging, and sales tools. Proficient in translating complex data concepts into compelling client value stories and leading go-to-market initiatives.

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