APK Preethi is hiring: Adobe Audience Manager (AAM)Audience Segmentation Analyst

Overview

Supports digital audience strategy through Adobe Audience Manager (AAM), enabling data collection, segmentation, and activation to drive targeted marketing outcomes.
Responsibilities

Build and maintain audience segments in AAM aligned to marketing needs.
Support tagging (web and media) and data collection across campaigns.
Collaborate with marketing, IT, and tagging teams to enable audience strategy.
Assist with onboarding data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs).
Perform audience maintenance, reporting, and data quality checks.
Support campaign launches and audience activation.
Conduct data audits and ensure proper implementation.
Qualifications

Bachelor’s degree (Business or Marketing preferred).
5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools).
Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, and database functions.
Hands-on Adobe Audience Manager (AAM) or similar platform experience.
Understanding of tagging, segmentation, and digital media channels.

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