Public Relations Specialist

Job Summary
The Public Relations Specialist will coordinate all public relations functions for the company and will own both the strategy and execution of Geographic Solutions’ messaging roadmap for all external communications, award submissions, media lists, and ways to promote the company through various press and content mediums. This position requires a breadth of experience in public relations, working in a fast‑paced environment, and excitement to leverage a pre‑existing network while continuing to build relationships using media as an ambassador of the brand. The Public Relations Specialist will proactively generate and disperse Geographic Solutions’ narrative that is creative and consistent across traditional and new media channels. Must have experience using PR tools such as Muck Rack, PR Newswire, Qwoted, Meltwater, or similar to drive corporate PR efforts.

This is currently a hybrid position. Candidates must be willing to work at the corporate office in Palm Harbor, FL, a minimum of 2 days a week.

Key Responsibilities

Coordinate all public relations content and activities for the corporate brand and for our product line

Draft press releases, pitches, case studies, white papers, and media summaries

Coordinate and gain final approval from stakeholders on all messaging

Distribute approved messaging across press release distribution sites – both domestic and occasionally across international channels

Lead and execute media strategies across different mediums (print, social, television, blogs, podcasts, etc.)

Build relationships with new media contacts and maintain relationships with existing contacts for the various industries (or geographic locations) we serve

Maintain relationships with various industry memberships to gain ad placements and feature stories

Develop and maintain strong working relationships with key editors, online media, and industry organizations

Create written features to target applicable audiences and maximize company visibility through innovative, brand‑elevating stories

Create, implement, and manage a yearly media calendar/schedule

Pitch story ideas that highlight the company image, accomplishments, software launches, client successes, industry best practices, corporate events, and product line

Play an active role in efforts to identify and pursue industry awards, accolades, and recognition opportunities that generate positive publicity and strengthen brand awareness

Deliver consistent messaging to various media outlets

Organize, schedule, and prepare key leaders for press interviews

Lead media crisis management if needed; proactively strategize, troubleshoot, and create solutions

Assist the company in any crisis public relations strategy, when and if necessary

Field all press inquiries, coordinate with Marketing Department leads and Management team, to respond in a timely and professional manner

Work with the company’s economist to maintain current public relations‑style content, such as the brand’s Economist Corner publication, and create similarly styled content for other verticals

Work to find new content mediums to pitch out content outside of traditional PR

Work with fellow team members to seek out award opportunities and submit applications

Requirements

5+ years of experience in Public Relations, Communications and/or Media Relations

Proven ability to develop, implement, and execute successful public relations campaigns

Manages relationships with external contacts effectively

Must have experience cultivating and maintaining key media contacts using PR tools such as Muck Rack, PR Newswire, Qwoted, Meltwater, or similar

Applicable knowledge in copywriting and editing

Experience with task management systems, such as Trello, is a plus

General understanding of how SEO and GEO impact our corporate website site traffic

Work Demands

Confident style with the ability to communicate effectively in all forms and at all levels

Excellent organization skills and ability to manage own workload/deliverables

Demonstrated ability to prioritize tasks and manage time effectively

Strong oral and written communication skills; have a keen eye for detail

Must write clearly and concisely

Qualifications / Certifications

Bachelor's degree in communications, journalism, public relations, marketing, or related field

Technical Experience

Proficient in Microsoft Office

Experience with HubSpot, a plus

Must have experience with Public Relations tools such as Muck Rack, PR Newswire, Qwoted, Meltwater, or similar

Special Requirements

May also be assigned various projects and tasks as needed

Equal Opportunity Employer. M/F/D/V

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