Commercial Director

Small-sided soccer is the world's biggest game. Baller League is here to define it.

Founded in 2024, Baller League was built by soccer fanatics who saw an opportunity to create something different: a new pathway for talent, a new stage for the game, and a new home for soccer culture.

Across the UK and USA, our professional 6v6 leagues unite elite players, creators and fans in a soccer ecosystem that turns every matchday into a cultural moment.

We're not following the playbook. We're writing it. We are building a movement that makes football more accessible, more engaging and more connected than ever before- democratising and defining a new era for the world's game.

About the Role
Baller League is looking for a commercially driven leader to own and scale our US sponsorship and brand partnerships business. You'll work directly with global, category-leading brands - originating, closing, and activating high-value deals from day one.

This is a senior role that demands both strategic vision and hands‑on execution.

Key Responsibilities

Own the multi-year commercial and sponsorship strategy for the US market

Build revenue across title sponsorships, league and team partnerships, broadcast/digital integrations, and live-event activations

Set and hit annual revenue targets

Partnerships & Deal Execution

Originate, negotiate, and close high-value deals with A-list brands

Build bespoke, data-led propositions tailored to each partner

Maintain C-suite and Head of Brand relationships across brands and agencies

Activation & Delivery

Ensure partnerships are activated flawlessly across broadcast, digital, social, and live

Collaborate with content, production, and marketing to maximise sponsor ROI

Oversee rights delivery, reporting, and performance tracking

Team & Operations

Build and lead a high-performing commercial team

Establish sales processes, CRM systems, and performance management

Coach and develop junior and mid-level sales staff

Market & Governance

Represent Baller League at industry events with brands, agencies, and media partners

Own pricing frameworks, rate cards, and inventory management

Ensure compliance with legal, regulatory, and brand safety standards

What We're Looking For

Deep network across US brands, agencies, and rights buyers

Experience with top-tier brands; high-growth or challenger brand experience a plus

Ability to package IP, content, and audience data into compelling commercial propositions

Strong grasp of sponsorship valuation, media rights, digital/creator marketing, and performance metrics

Comfortable in fast-moving, ambiguous environments - you build the plane while flying it

Commercially obsessed, creatively minded, and genuinely passionate about football and culture

Baller Values /How We Work

Soccer Obsessed.

We don't just follow the game - we live it.

Change the Game . We challenge convention, move fast, and take ownership.

Know the Score.

We stay close to the numbers and sweat the details. Data drives performance

Stay Hungry . We bring energy, ambition, and a relentless drive to improve.

Win Together.

We back each other, celebrate collective success, and put the team first.

Why Join Baller League
Baller League is the fastest-growing sports league in the world, and we're just getting started.

We're intellectually curious, solutions-driven, and we get shit done. This is your chance to join a high-growth business where you'll have real ownership, direct impact and the opportunity to help shape what's next. You'll work alongside ambitious, talented people who move fast, think big and love what they do.

Competitive base + commission

Shape the commercial future of a category-defining sports property

Partner with the world's most recognisable brands

Join a high-growth platform at the intersection of sport, culture, and media

If you're hungry, proactive and excited by the challenge of building something special, we'd love to hear from you.
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