Copywriter IV

Job Title: Copywriter IV

Location: Newark, NJ (Hybrid)

Duration: 3-6 Months

Leads the strategy, creation, and optimization of UX copy across digital experiences on the company's website. This role goes beyond writing to define when and how copy should be used versus visuals, interaction patterns, or layout to drive clarity, usability, and conversion. Partners closely with UX, design, marketing, and optimization teams to ensure content is intentional, user‑centered, and aligned to business outcomes.

Scope & Ownership

Owns UX copy across page‑level, component‑level, and end‑to‑end journeys with medium‑to‑high complexity

Defines content strategy and UX writing approach, including when to reduce, replace, or elevate copy with visuals or interaction design

Accountable for clarity, brevity, tone/voice, and usability of all user‑facing copy

Establishes standards for microcopy and content patterns across experiences

Key Responsibilities

Write and refine UX copy including headlines, microcopy, instructional text, error states, and in‑flow messaging

Determine optimal balance of copy vs. visuals/UI patterns to improve comprehension and reduce friction

Simplify complex or regulated topics into clear, concise, user‑centered language

Write and evolve long‑form content, including page body copy, educational content, and end‑to‑end journey messaging

Partner with UX and Product Design to shape information hierarchy, interaction flows, and content placement

Develop and evolve content frameworks, messaging hierarchies, and reusable UX writing patterns

Create and maintain copy variants for personalization and A/B testing, with clear hypotheses and rationale

Contribute to experience design decisions, advocating for minimal, effective, and purposeful content

Facilitate workshops to align teams on voice, tone, messaging, and UX writing principles

Collaborate with legal, compliance, and brand teams to ensure copy meets requirements while maintaining usability

Collaboration & Communication

Works in close partnership with UX Design, Web Strategy and Product teams to co‑create experiences

Partners with Optimization teams on testing strategy, copy experimentation, and performance insights

Collaborates with Web Strategy and Marketing to ensure consistency while adapting messaging for UX contexts

Educates cross‑functional teams on UX writing best practices and the role of content in experience design

Communicates recommendations through clear rationale, examples, and usability‑driven insights

What this role produces

UX copy across journeys, including microcopy, system messaging, and in‑flow guidance

Content strategies and frameworks that guide experience design

Messaging hierarchies and content patterns that scale across products

Educational and explanatory content that supports user understanding and decision‑making

A/B testing variants with clear hypotheses and performance insights

Content audits, usability insights, and actionable recommendations

Workshop outputs (UX writing principles, voice/tone guidance, decision frameworks)

Documentation supporting copy decisions and design rationale

What you'll need to succeed

5+ years of experience in UX copy writing or related roles, preferably in financial services and/or regulated environments

Strong expertise in UX principles and writing action‑oriented marketing copy

Proficiency with design and collaboration tools (e.g., Figma, Miro, Adobe Workfront, Microsoft Office Suite)

Portfolio demonstrating proven UX copy writing examples

Strong facilitation, communication, and storytelling skills to influence cross‑functional alignment and decision‑making

Data‑informed mindset with experience leveraging analytics and user research to define success and evaluate outcomes

Ability to make informed trade‑offs balancing user needs, business goals, and technical constraints

Ability to manage multiple priorities and workstreams in a fast‑paced environment

It'd be a plus if you're familiar with

Experience partnering with product, marketing, personalization, and/or experimentation teams

Experience with content management systems (e.g., Adobe Experience Manager)

Personalization strategies and content targeting

Voice of the Customer tools and tactics (e.g., Qualtrics, NPS, etc.)

Experience leveraging AI to accelerate design workflows and insight generation

Success Indicators (Examples)

Improved task completion rates, comprehension, and reduced friction in key flows

Demonstrated ability to reduce unnecessary content while increasing clarity and effectiveness

Measurable impact from content experiments (conversion, engagement, usability metrics)

High adoption of UX writing standards across teams

Reduced rework due to early alignment with UX, legal, and brand partners

#J-18808-Ljbffr