Communications Strategist

Job Summary
The Communication Strategist, under the direction of the Organizational Communications Manager, develops internal communication strategy based on stakeholders’ business objectives and target audiences’ needs. This role is responsible for maintaining editorial calendars, overseeing end-to-end project and campaign execution, creating and publishing content, and delivering performance insights and recommendations.

Responsibilities

Develop strategic communication plans for internal initiatives to promote organizational understanding and successful business outcomes

Creates and maintains editorial calendars and channel strategies

Researches and reports industry trends, and expertly recommends communication strategies

Maintains content strategy forecast in collaboration with all the teams within the marketing and communications team, Knowledge Management, and business stakeholders

Partner to develop and implement the strategy for the Organizational Communications Playbook (channel and style guide)

Owns communication channel strategy, including creation of personas and user stories

Partner to define requirements for communications templates and standards for stakeholder use to automate work

Helps to establish critical path, milestones, delivery dates for communication projects and reviews stakeholder deliverables to ensure they meet acceptance criteria and align with business focus

Leads campaign discoveries, kickoff meetings, prepares communication plans and creative briefs

Owns and leads communications focus groups and adjusts strategies accordingly

Facilitates campaign debrief meetings to gather lessons learned, provide campaign performance data, and establish best practices for future campaigns

Manages content and engagement analytics throughout campaigns and systems to assess communication performance and adjust strategy and systems as necessary

Develops and applies a metric system and benchmarking for output of the Organizational Communications, including formalizing standard operating procedures

Collaborates with all the Marketing and Communications team to ensure they understand communication strategies and stakeholder expectations

Complies with all regulations as required by law, including but not limited to Bank Secrecy Act, OFAC, FACT Act, GLBA, Regulation CC (funds availability) and Regulation

Performs other duties as assigned

Qualifications

Experience : Minimum of eight years of strategic communications management, including data analysis

Education : Bachelor’s degree in communications, marketing, English, business or a related field. Five additional years of progressive communications or marketing experience with an emphasis on data analysis or process improvement may substitute for a bachelor’s degree. Master’s degree preferred.

Licenses, Certificates, Registrations : Project Management Professional (PMP), Certified ScrumMaster (CSM), Certified Project Management Practitioner (CPMP), or other project certification preferred.

Computer/Office Equipment Skills : Advanced skills with Microsoft Office Suite (Outlook, Word, PowerPoint, Excel). Proficiency with Workfront or project management software preferred.

Managerial Responsibility : Has no direct supervisory responsibilities but leads work assignments.

Language Skills : Expertise to clearly express ideas, methodology, results and recommendations verbally, in writing, and through insightful reports and graphic illustrations. Ability to document outcomes and present information appropriately for key stakeholders at all levels of the organization.

Knowledge of financial operations and business practices preferred.

Other Skills and Abilities

High-level strategic thinker who is also focused on identifying executable details.

Idea generator and successful at root problem analysis.

Excellent communication skills, both written and verbally.

Ability to create successful stakeholder engagement experiences (including change management and buy-in) across multiple lines and levels of the business.

Excellent inter‑personal skills, including the ability to lead and collaborate with ad‑hoc teams.

Ability to work both autonomously and collaboratively in a fast‑paced environment.

Self‑starter with strong organizing and time‑management skills and the ability to work productively across multiple projects and timelines.

Adaptive to change, responds positively to altered circumstances or conditions.

Possesses a desire and willingness to learn and continually update knowledge on communication concepts, strategies, systems, etc.

Takes initiative to be a problem solver and provide suggestions to improve processes and efficiencies.

Experience with project management principles and software.

Demonstrate understanding of quality control principles and process management.

Physical Abilities / Working Conditions

Ability to speak, hear, sit, use hands to handle or feel and reach with hands and arms consistently. Ability to stand, walk, kneel and crouch occasionally.

Close vision (clear vision at 20 inches or less); distance vision (clear vision at 20 feet or more); color vision (ability to identify and distinguish colors).

Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.

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