SEO Specialist

Job Summary
The SEO Specialist reports to the Sr. Director, SEO & Organic Traffic Growth and owns on-page and content SEO execution across all assigned brand sites in the Company's portfolio. This role is accountable for the technical and on-page hygiene that converts customer intent into organic traffic and store visits — establishing baselines, closing technical defects, implementing structured data, and feeding SEO inputs into pod operating rhythms.

Essential Functions

Own on-page SEO across assigned brand sites, including title tags, meta descriptions, schema, and internal linking.

Implement structured data and schema markup across brand sites.

Conduct keyword research and competitive monitoring across assigned brands.

Partner with the technical SEO lead on technical SEO fixes, including Core Web Vitals, sitemaps, and crawl errors.

Maintain the SEO performance dashboard and publish monthly organic traffic results.

Provide SEO inputs to the content calendar in coordination with the IMC pod leads.

Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards.

Education

Bachelor's degree in Marketing, Communications, Computer Science, or a related field, or equivalent professional experience.

Work Experience

3+ years of hands-on SEO execution experience.

Demonstrated technical SEO experience, including schema, structured data, sitemap hygiene, and Core Web Vitals.

Proficiency with SEO tooling such as Google Search Console, Ahrefs, SEMrush, or similar.

Multi‑brand, franchise, or portfolio context preferred.

Skills

Strong cross‑functional credibility with content, development, and IMC partners.

Strong analytical and reporting skills; able to baseline and track organic acquisition by brand.

Strong written and verbal communication skills.

Sound judgment in managing brand‑funded marketing investments to fiduciary standards.

Certifications

None

Travel Requirement

None

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