Pr Account Executive; Lifestyle

Overview Cashman & Associates, a full‑service strategic communications and marketing firm awarded the Philadelphia Business Journal’s “Best Places to Work” and PR News’ “Top Places to Work,” is seeking a PR Account Executive (Lifestyle) for its headquarters in Philadelphia, PA.
Minimum Requirements At least 2–3 years of demonstrated public relations/marketing experience working full time within an agency environment.
Bachelor’s degree in Marketing, Public Relations, Journalism, Communications or a related field preferred.
Experience on client accounts in any of these lifestyle industry verticals: food & beverage, hospitality, fashion/retail, tourism, health & wellness, real estate.
Demonstrated ability to generate press for clients.
Demonstrated proficiency in account management.
Established media and influencer contacts in the Philadelphia market; national media contacts a plus.
Ideal Candidate Skills Proven track record of success in consumer public relations with a portfolio of media placements in local, regional and national outlets.
Comprehensive understanding of consumer/lifestyle marketing and the evolving role of digital media.
Strong knowledge of social media and influencer marketing, with experience activating these on behalf of client brands.
Ability to identify story angles, pitch and secure earned editorial.
Excellent writing skills for press releases, pitches and persuasive copy.
Capable of developing social media copy for clients.
Excellent organizational and interpersonal skills.
Detail‑oriented and able to manage multiple projects simultaneously.
Clear communicator with strong collaboration skills.
Proactive thinker who is flexible and reliable.
Enthusiastic, operates with a sense of urgency.
Creative and current with industry trends.
Motivated self‑starter and decisive, yet knows when to engage senior staff.
Willing to work select evenings, weekends and travel as client work and events may require.
Duties Work autonomously and as part of a team to create and execute integrated PR strategies for clients primarily in the lifestyle industry.
Implement and execute various PR and marketing tactics, aligning with the overall strategy.
Manage deliverables for a roster of 5–8 client accounts and serve as the day‑to‑day client contact under senior management.
Build understanding of clients’ businesses and competitive environments.
Develop and implement social media and influencer marketing campaigns as appropriate.
Produce a full range of written materials including press releases, media advisories, biographies, fact sheets, captions, shoot sheets and pitches.
Cultivate and maintain relationships with local, regional, national and trade print, broadcast and online media, as well as online/offline influencers.
Develop, pitch and secure creative, timely stories to print, broadcast and online media.
Assist with client marketing initiatives such as off‑site events, collateral development, social media and branding.
Advise clients on opportunities to partner with local, regional and national non‑profit organizations and community partners.
Plan and execute media‑specific events including media dinners, influencer events and press conferences, providing on‑site assistance.
Attend networking events as a representative of Cashman & Associates.
Assist senior management in developing proposals and gathering information for new business opportunities.

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