A&L Marketing Manager

Position Overview
Reporting to the Director of Marketing & Communications, the Marketing Manager is a senior marketing professional responsible for the coordination, implementation, and execution of integrated marketing campaigns for UCSB Arts & Lectures.

Applies advanced marketing concepts and industry practices to implement campaign strategies, messaging, and audience segmentation frameworks and to support the execution of multi‑channel initiatives across performances, lectures, films, and special events.

Exercises judgement within established guidelines to adapt tactics, optimise performance, and ensure alignment with organisational goals, brand standards, and revenue objectives.

Responsibilities

Manage day‑to‑day campaign execution across multiple concurrent projects, develop campaign plans and production timelines, and ensure timely and accurate delivery of marketing materials.

Work closely with Programming, Development, Ticketing, and external partners to support cohesive and effective campaign delivery.

Supervise a Marketing Specialist, assigning work, reviewing output, conducting performance evaluations, and supporting staff development.

Coordinate cross‑functional contributors, including design and publicity, to ensure alignment with campaign goals, timelines, and deliverables.

Implement and manage campaigns across digital and print platforms; develop campaign briefs, timelines, and production schedules; adapt tactics to meet audience engagement and revenue goals.

Track progress, ensure adherence to deadlines and organisational priorities, and recommend process improvements.

Write, edit, and refine marketing content across platforms, ensuring consistency of voice, tone, and visual identity; coordinate development of programme book content and related materials.

Analyse marketing data, audience behaviour, and campaign performance; provide recommendations to improve campaign performance and audience engagement; apply data insights to adjust messaging, channel strategy, and timing.

Job Functions and Time Allocation

35 % – Campaign Planning, Development and Execution.

25 % – Project Management and Workflow Coordination.

15 % – Content Development and Brand Stewardship.

10 % – Data Analysis and Audience Strategy.

10 % – Staff Supervision and Work Direction.

Required Qualifications

Bachelor’s Degree in Marketing, Communications, Arts Administration, or related field and/or equivalent experience/training.

7‑9 years advanced experience in marketing, including campaign planning and multi‑channel execution.

4‑6 years experience managing complex projects with multiple stakeholders and deadlines.

4‑6 years experience providing supervision or direction in a team environment.

1‑3 years experience with CRM systems, email marketing platforms, and digital marketing tools.

Preferred Qualifications

1‑3 years experience with graphic design or visual asset development, including familiarity with Adobe Creative Suite or similar tools.

1‑3 years experience in arts, higher education, or non‑profit marketing.

Special Conditions Of Employment

Satisfactory criminal history background check.

UCSB is a Tobacco‑Free Environment.

Ability and willingness to work occasional nights and weekends.

Misconduct Disclosure Requirement
As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct. The definition of misconduct includes violations of policies or laws governing conduct at the applicant’s previous place of employment, such as sexual harassment, discrimination, dishonesty, or unethical conduct.

Equal Employment Opportunity
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Reasonable Accommodations
The University of California endeavours to make www.jobs.ucsb.edu accessible to any and all users. For assistance completing the application process or if you would like to contact regarding the accessibility of our website, please contact Katherine Abad in Human Resources at 805‑893‑4664 or email katherine.abad@hr.ucsb.edu.

Compensation and Benefits
Salary range: $97,200 – $113,400 per year. Full benefits eligibility is provided.

Work Schedule
Mon–Fri 9 am–6 pm, with occasional nights and weekends.

Work Location
110 Castilian Dr, Suite 100.

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