Head of Product Marketing

Responsibilities

Enterprise procurement is undergoing a fundamental shift. AI-driven automation is replacing manual sourcing workflows, and the buyers who influence this transition are sophisticated, skeptical, and demand precision. Globality is seeking a Product Marketing leader to own the function responsible for translating complex platform capabilities into clear, compelling market narratives — and for ensuring those narratives reach and resonate with the enterprise buyers who matter most

Define and maintain platform-level positioning and messaging that accurately reflects Globality’s agentic capabilities and differentiates the company in a competitive and rapidly evolving market

Develop audience-specific narratives for CPOs, CFOs, and enterprise procurement leaders — leading with business problems and grounding claims in measurable outcomes

Partner with Product to shape the go-to-market strategy for new capabilities and releases, ensuring sales and customer success teams are equipped to articulate value from day one

Build and manage relationships with industry analysts (Gartner, Forrester, and others covering procurement and enterprise AI), shaping how Globality is positioned in reports and briefings that influence enterprise buying decisions

Own competitive intelligence and market positioning, maintaining a clear and current view of the procurement technology landscape

Establish repeatable frameworks for launch execution, sales enablement, and content development that scale with the business

Collaborate closely with Sales, Customer Success, Demand Generation, and Revenue Operations to ensure messaging, positioning, and enablement materials are consistent and effective across every stage of the buyer journey

Develop customer proof points - case studies, references, and testimonials - that give skeptical enterprise buyers concrete evidence of measurable outcomes

Drive content and event strategy, from field and industry events to the core content assets (briefs, decks, web copy) that support the buyer journey and sales cycle

Benefits

Premium Health Benefits

Distributed Team Building

Learning & Development

Award Winning Culture

Qualifications
Exceptional written communication skills — capable of producing and reviewing copy that is precise, credible, and free of consumer or lifestyle framing. Experience in procurement, supply chain, or enterprise spend management is a plus, but not required. 12+ years of B2B technology marketing experience, with at least 5 years in a product marketing leadership role. Deep fluency in enterprise go-to-market motions, including sales cycle dynamics, buyer committee structures, and the role of product marketing in revenue generation. Strong command of analyst and media relations in the enterprise software space. A track record of building and scaling product marketing functions in high-growth environments. Demonstrated experience marketing an AI product to enterprise buyers — with the ability to explain how AI capabilities create business value without overstating or obscuring what the technology actually does.

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