Marketing & Digital Communications Coordinator

About Us
The Humane Society of South Carolina is dedicated to ending animal overpopulation, cruelty, and neglect through advocacy, education, low‑cost spay
euter services, and animal welfare initiatives. We are seeking a creative and organized Marketing & Digital Communications Coordinator to expand our brand awareness, strengthen community engagement, and support organizational communications across multiple digital platforms. This position combines marketing, social media management, content creation, community engagement, event promotion, and administrative support responsibilities.

Position Summary
The Marketing & Digital Communications Coordinator is responsible for planning, creating, and executing marketing and communication strategies that enhance the visibility of the Humane Society of South Carolina. This role manages social media platforms, digital marketing campaigns, website content, email marketing initiatives, brand messaging, and community outreach efforts. The ideal candidate is a creative professional with strong communication skills, experience in digital marketing, and the ability to analyze and improve campaign performance.

Key Responsibilities – Social Media Management

Develop and execute comprehensive social media strategies across Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and emerging platforms.

Create, schedule, and publish engaging content that promotes organizational programs, events, services, success stories, and community initiatives.

Monitor social media trends, platform updates, and industry best practices.

Respond to comments, messages, reviews, and community inquiries in a timely and professional manner.

Grow audience engagement and increase brand awareness through strategic content development.

Content Creation & Brand Management

Develop written, graphic, and video content for digital and print marketing campaigns.

Maintain brand consistency across all communications and marketing materials.

Create promotional materials including flyers, brochures, graphics, presentations, and event collateral.

Capture and edit photos and videos for use on social media, websites, and marketing campaigns.

Assist with storytelling initiatives featuring animals, volunteers, donors, and community impact.

Digital Marketing

Develop and manage email marketing campaigns and newsletters.

Assist in creating and managing digital advertising campaigns.

Support website maintenance by updating content, events, program information, and news.

Implement marketing strategies to increase website traffic, engagement, and online support.

Analytics & Reporting

Track digital marketing and social media performance using analytics platforms.

Monitor key performance indicators (KPIs), engagement rates, audience growth, website traffic, and campaign effectiveness.

Generate monthly marketing reports and provide recommendations for continuous improvement.

Conduct market and audience research to identify opportunities for increased visibility and engagement.

Event Marketing & Community Outreach

Promote fundraising events, educational programs, and community outreach initiatives.

Coordinate marketing efforts before, during, and after organizational events.

Collaborate with staff, volunteers, vendors, media outlets, and community partners.

Represent the organization at community events as needed.

Administrative Support

Provide marketing‑related administrative support to the President and Director.

Maintain digital assets, marketing calendars, and communication schedules.

Assist with special projects and organizational initiatives as assigned.

Assist in clinic operations and clinic initiatives as directed.

Required Qualifications – Education
Bachelor's Degree (Required) in one of the following fields:

Marketing

Communications

Public Relations

Journalism

Digital Media

Business Administration

Graphic Design

Related field

Experience

Minimum of 2 years of experience in marketing, communications, public relations, social media management, or a related field.

Nonprofit experience preferred but not required.

Required Social Media & Marketing Skills
Candidates must demonstrate proficiency in:

Social Media Platforms

Facebook Business Suite/Meta Business Manager

Instagram

LinkedIn

TikTok

X (Twitter)

YouTube

Content Creation

Canva

Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro preferred)

Short‑form video creation and editing

Photography and basic photo editing

Graphic design fundamentals

Digital Marketing

Content calendar development

Email marketing platforms (Mailchimp, Constant Contact, or similar)

Basic SEO (Search Engine Optimization)

Digital advertising concepts

Audience engagement strategies

Analytics & Reporting

Google Analytics

Meta Insights

Social media performance reporting

Data interpretation and campaign optimization

Technical Skills

Microsoft Office Suite

Google Workspace

Website Content Management Systems (WordPress preferred)

Knowledge, Skills & Abilities

Exceptional written and verbal communication skills.

Strong proofreading and editing abilities.

Ability to create compelling content for diverse audiences.

Excellent organizational and project management skills.

Ability to manage multiple deadlines and priorities.

Strong attention to detail.

Ability to work independently and collaboratively.

Creative problem‑solving skills and initiative.

Commitment to the mission and values of animal welfare organizations.

Physical Requirements

Ability to sit and work at a computer for extended periods.

Ability to lift up to 25 pounds occasionally.

Ability to attend community events, marketing activities, and organizational functions.

Occasional evening and weekend work may be required.

Compensation & Benefits
Salary commensurate with education and experience. Comprehensive benefits package may include health, dental, vision, life insurance, retirement plan, paid time off, veterinary service discounts, and a flexible Monday–Thursday workweek.

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