Social Media Growth Strategist & Content Producer

JoyFoodSunshine is an established recipe website and brand reaching millions of readers every month. We are looking for an experienced Social Media Growth Strategist & Content Producer to help grow our brand across Instagram, Facebook, TikTok, and YouTube.
This person will partner directly with the CEO to develop a growth strategy, transform recipe content into high-performing social media content, edit videos, publish content, analyze results, execute the plan from start to finish and continuously optimize performance across platforms.
The ideal candidate is an expert in social media growth and content creation who can hit the ground running, has a proven track record of growing social media accounts through strategic content and execution, and requires little training beyond learning our brand voice and mission.
The role will start as a 90-day contractor engagement, with the opportunity for an increased retainer and/or transition to a full-time role for the right candidate.
What You’ll Do:
Strategy & Growth
Develop and refine a growth strategy across Instagram, Facebook, TikTok, and YouTube
Analyze content performance and identify patterns, opportunities, and trends
Recommend new content formats, series, and growth initiatives
Stay current on platform updates and best practices
Continuously test, learn, and optimize
Video Editing & Content Production
Edit recipe videos and lifestyle content for social media
Create platform-specific versions of content
Write compelling hooks, text overlays, captions, and calls-to-action
Repurpose existing content into new formats
Turn one recipe into multiple pieces of content optimized for different platforms
Package content for maximum engagement, retention, shares, saves, and reach
Edit short-form content using Adobe Premiere Pro
Publishing & Execution
Schedule and publish content across platforms
Manage the content calendar
Ensure content is optimized for each platform
Execute the social media strategy from concept to publication
Analytics & Optimization
Track and analyze performance
Monitor engagement, follower growth, reach, watch time, retention, shares, saves, and traffic
Provide recommendations based on data
Continuously improve performance through testing and iteration
Your skills and experience:
Aproven track record of growing social media accounts and can provide analytics demonstrating measurable increases in followers, engagement, saves, shares, and website traffic. Must be able to clearly articulate their role in achieving those results.
An understanding that the ultimate goal is not only audience growth, but also increased engagement, email subscribers, brand awareness, and website traffic.
Experience working with recipe creators, influencers, or food brands
Highly skilled in short-form video editing and Adobe Premiere
An understanding of how to translate my vision and brand voice into content that is engaging, shareable, and valuable to my audience.
Experience using analytics and performance data to drive decision-making
Ability to take ownership, works independently, and delivers results
A deep understanding of best practices on Instagram, Facebook, TikTok, and YouTube, and how to implement them.
Experience driving website traffic through social media
Experience with Kit (ConvertKit)
This role is not for someone who:
Primarily schedules posts and manages comments
Relies solely on trends for growth
Has never been directly responsible for growing an account
Prefers strategy without execution
Prefers execution without strategy
Is uncomfortable being accountable for results
Needs detailed direction on a daily basis