Public Information Specialist 2 (Digital Content) - New York City - Manhattan

Duties Description
The New York State Department of Labor’s Communications team is looking for a Public Information Specialist 2 (Digital Content) who has experience interacting with the news media, has exceptional writing and proofreading skills, and can simultaneously manage several projects on tight deadlines. The ideal candidate has experience with crisis communications and brand management, identifying opportunities for organizational amplification, and thrives under pressure.

If you have experience working with the news media and strong writing skills, creative ideas, and a passion to help New Yorkers, we want to talk to you.

Standard Duties

In coordination with the communications management team, respond to media inquiries and protect the DOL brand.

Write impactful news releases, speeches, and talking points as assigned.

Identify opportunities to amplify the DOL brand.

Pitch story ideas to news outlets.

Help manage news conferences and other live events across NYS.

Develop and maintain solid relationships with news outlets.

Minimum Qualifications
Seven years of experience* in public relations, social media, and digital communications.

Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, of experience respectively;

OR one year of experience as a Public Information Specialist 1 (Digital Content).

Preferred Qualifications

Ability to initiate and maintain relationships across a diverse set of stakeholders.

Experience working with local and national media outlets.

Proven work experience developing and delivering informative, well‑written messaging.

Excellent creative and institutional writing skills for news releases, video scripts, and executive speeches.

Strong organizational skills and the ability to prioritize a busy workload to meet tight deadlines.

Exceptional customer service skills.

NYS government experience a plus.

Additional Comments
Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out‑stationed assignments.

Candidates with no previous state service will begin at the starting rate of the salary range listed above.

Additional location pay is available for the following counties: Bronx, Kings, Nassau, NYC‑Manhattan, Queens, Richmond, Rockland, Suffolk, and Westchester, Dutchess, Orange, and Putnam.

Telecommuting can be discussed during the interview.

NYS Department of Labor does not participate in E‑Verify and does not sponsor visa applications.

Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.

Benefits

13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year

Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short‑term and long‑term disability coverage).

Choice of several affordable and competitive health insurance plans

Dental and vision insurance plans at no additional cost

Membership in the NYS Employee’s Retirement System

NYS Deferred Compensation Investment Plan

Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full‑time employees)

Eligibility to apply for tuition reimbursement for qualifying employees and courses

Paid Parental Leave

NYS Department of Labor provides telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two‑week pay period. Telecommuting can be discussed at the time of interview. Our training and development opportunities, including Coursera and our formal Employee Recognition Program, allow us to develop, recognize, and celebrate our workforce.

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