PR Specialist: Media Relations & Casting Book Lead

Position Levels & Salary

PR Specialist: $80k – $100k (3‑5 years of experience)

PR Coordinator: $60k – $75k (1‑2 years of experience)

Our flagship platform is a global leader in the premium consumer tech and lifestyle space, and we are in the middle of the most important chapter of our brand transformation. You will not be coordinating from the sidelines. You will be pitching journalists, drafting press releases, and running the day‑to‑day operations of our member casting book.

This is the right role for an ambitious specialist who wants to be promoted to PR Manager in two to three years, and who knows that the way to get there is by doing the work.

Core Responsibilities
Writing, Pitching & Media Relations

Draft press releases, media alerts, pitch emails, op‑eds, Q&A's, fact sheets, executive bios, and briefing books for review

Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you own

Build and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beats

Maintain personal media‑readiness: keep talking points current and be comfortable on camera and in audio

Respond to inbound media requests with speed and route information across the company

Identify and act on PR opportunities through Qwoted, HARO, and similar platforms daily

Help trend‑hijack: bring at least two news‑cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attached

Edit and proofread your own work and your peers’ work to AP‑style standard before it goes to management

Complete media training as the company offers it

Member Casting & Storyteller Book

Run the day‑to‑day operations of the member casting book under management’s direction

Recruit members into the book continuously

Vet members for media‑readiness, brief them on outlet, journalist, angle, and message tracks before every press interaction

Match the right member to the right journalist request and coordinate availability inside hours

Manage all NDAs, consent forms, and post‑interview follow‑ups for member interviewees

Keep the casting book tagged, searchable, and current

Co‑CEO & Executive Visibility Support

Help build the pipeline of podcast, interview, and speaking opportunities for our Co‑CEOs

Draft briefing materials, narrative arcs, and message tracks for executive appearances

Research awards relevant to the brand and prepare submissions for the manager’s review

Coordinate stage and panel opportunities at relevant conferences

Trend‑Mining & Cultural Listening

Monitor news, newsletters, X, and competitor PR daily across dating, relationships, lifestyle, business, and tech

Maintain a running calendar of recurring cultural moments and pre‑build pitches around them

Track competitor PR activity and flag where they are taking share of conversation we should be contesting

Operations, Reporting & Asset Management

Maintain media lists, pitch calendars, journalist contact databases, and CRM tracking

Maintain the PR asset library: approved imagery, boilerplates, key messaging, executive bios, and media kits

Monitor daily media coverage using Muck Rack, Cision, Meltwater, Google Alerts, and similar tools

Compile weekly coverage summaries and contribute to monthly PR reports

Maintain SOPs and process documentation for recurring workflows

Help maintain crisis communication resources and contact lists

Required Qualifications

3 to 5 years of experience in PR (agency or in‑house), journalism, or communications

Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track record

Demonstrated track record contributing to or personally securing media coverage (regional, trade, or national outlets)

Strong writing and editing skills with a portfolio of work you can point to

Working knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus AP style

Preferred Qualifications

Experience at a top consumer or lifestyle PR agency

AI fluency. You already use ChatGPT, Claude, Perplexity, or similar tools to research, draft first passes, build media lists, and analyze coverage

Newsroom experience as a reporter or junior editor

Existing relationships with dating, relationships, lifestyle, business, or consumer tech beat reporters

Experience with member, customer, or talent casting for media stories

Comfort with reputation work for brands that carry public‑perception baggage

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