Mediabistro logo
job logo

Senior Marketing Analytics Lead - Campaign Growth

KeyBank · Columbus, OH, USA ·

Job type:
Full Time

KeyBank is seeking a Senior Analyst for the Consumer Bank Checking Acquisition & Marketing Analytics team in the Brooklyn, OH area. The role focuses on segmentation, forecasting, and reporting for Direct Mail campaigns to acquire new customers and deepen relationships.
It involves building dashboards, supporting audience segmentation, and forecasting marketing spend, with exposure to new technologies like Pre-Approval campaigns and pricing tests.

#J-18808-Ljbffr