Lead, SMC Marketing

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties.
Responsibilities Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights.
Own and develop customer‑centric content strategy that directly supports SMC’s global revenue programs.
Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative.
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and optimize marketing content for specific audience segments and customer journeys.
Stay ahead of industry trends to innovate on content and provide customers with relevant education on advertising.
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience.
Provide ideas to continuously uplevel internal‑ and external‑facing sales enablement content.
Knowledge, Skills & Abilities Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results.
Understanding of the type of education that resonates for different audiences.
Experience leading internal creative design and web development teams.
High comfort with data‑driven decision making and the ability to translate data into actionable content recommendations.
Ability to consistently uplevel content while keeping business goals in mind.
Self‑starter with strong collaboration skills and the ability to multitask.
Ability to adapt to changing priorities and to be comfortable with ambiguity.
Experience or familiarity working with the media or digital advertising industry.
Experience with tools such as Google Analytics and Figma is a plus.
Minimum Qualifications BS/BA degree or equivalent years of experience.
8+ years of experience in building and creating marketing content.
Preferred Qualifications Direct experience with hands‑on sales enablement content creation.
Passion for change, Snapchat, and creativity!
Compliance & Inclusion Snap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We consider qualified applicants with criminal histories in a manner consistent with applicable law.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in compliance with the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable.
Default Together Policy: We practice a “default together” approach and expect team members to work in an office 4+ days per week.
Benefits Snap Inc. provides comprehensive benefits that include paid parental leave, medical, emotional and mental health support programs, and compensation packages that enable long‑term success.
Compensation In the United States, work locations are assigned a pay zone that determines the salary range for the position. The starting pay will be based on job‑related skills, experience, qualifications, work location, and market conditions.
Zone A (CA, WA, NYC): $142,000–$214,000 annually.
Zone B: $135,000–$203,000 annually.
Zone C: $121,000–$182,000 annually.
This position is eligible for equity in the form of RSUs.

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