Co-Founder - Marketing (CMO)

Co-Founder & Chief Marketing Officer (CMO) – Wine Aisle
Location: San Francisco / Bay Area, CA (In-Person/Hybrid)

Employment Type: Co-Founder / Equity-Only (Pre-revenue, transitioning to salary post-funding)

Industry: Mobile Apps, Food & Tech, Artificial Intelligence, Wine & Spirits

About Wine Aisle
Have you ever stood in the wine aisle of a grocery store, staring at hundreds of bottles, completely overwhelmed, and wished you had a sommelier in your pocket?

We built Wine Aisle to solve exactly that. We’ve developed and launched our MVP—an AI-powered wine pairing and recommendation assistant designed to help everyday consumers navigate the wine aisle with confidence.

Check out our MVP on the App Store: Download Wine Aisle

Visit our website: wineaisle.ai

We’ve built the tech. The product is live. Now, we need the ultimate growth engine to help us scale, drive user acquisition, reach profitability, and help us secure our upcoming funding round.

The Role
We are looking for a hungry, high-energy Marketing Pro to join us. This is not a comfortable 9-to-5 corporate marketing job. This is a true co-founder role for someone who is absolutely stoked to build a startup from the ground up, hustle daily, define the culture, and share deeply in the equity and upside when we win.

What You’ll Do

Own the Growth Engine: Design, execute, and scale our user acquisition strategy across paid, organic, and viral channels.

App Store Optimization (ASO): Optimize our App Store listing to drive organic discovery and maximize download conversion rates.

Grassroots & Guerrilla Marketing: Think outside the box. From partnerships with local wine shops to viral social media campaigns, you know how to acquire users on a scrappy budget.

Brand Voice & Content: Define Wine Aisle’s voice and lead our social, influencer, and content marketing efforts.

Fundraising Support: Work side-by-side with the technical co-founder to build pitch decks, refine our business model, and pitch to angel investors and VCs.

Who You Are

Bay Area Resident: You must be based in San Francisco or the wider Bay Area. We want to collaborate in person, bounce ideas off each other, and hustle together.

Proven Marketer: You have hands‑on experience in marketing. Mobile app marketing (iOS) experience is highly preferred. You understand attribution, CPA, LTV, ASO, and user retention.

Start-Up Hustle: You are comfortable with ambiguity, love solving hard problems, and possess a "get stuff done" attitude. You aren't afraid to roll up your sleeves and do the unglamorous work.

Passionate: You are genuinely excited about the intersection of AI, consumer technology, and the wine/lifestyle industry.

Long-Term Visionary: You understand that this is a pre-revenue, equity-only role initially. Your goal is to help us hit the milestones required to unlock revenue and close a venture funding round, leading to your market‑rate salary and a massive equity upside.

What We Offer

Significant Co-Founder Equity: 5%-25%, Let's discuss a slice of the company that reflects your value, commitment, and role in our joint success.

An MVP Already Live: No waiting around for developers to build a product. You can start marketing, testing, and driving downloads on day one. We are seeing 10-30 weekly users right now.

A True Partnership: You will have an equal voice in shaping the product roadmap, business strategy, and company culture.

The Ride of a Lifetime: The chance to build a dominant consumer tech brand from scratch alongside a passionate, dedicated team.

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