To drive buyer retention and long-term value, the full-time remote Retention Marketing Manager will develop and implement automated lifecycle strategies across key channels such as email, SMS, and push notifications, while collaborating with cross-functional teams to optimize campaign performance.
Key responsibilities
Develop and implement personalized retention marketing strategies using various owned channels
Launch and optimize campaigns to drive repeat engagement and deepen buyer relationships
Analyze campaign performance and apply insights to future strategies and experiments
Required qualifications
5+ years of experience in a Retention Marketing role with a strong track record in campaign execution
Strong technical expertise in Braze or similar ESP platforms
Experience working with data science teams to design and execute experiments
Understanding of CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
Proficiency in HTML for building and personalizing marketing communications
Retention Marketing Manager
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time