Vice President, Product

Role Description

Bridge is a data and media company operating at the intersection of identity, curation, and the programmatic ecosystem. We build the infrastructure and intelligence that help brands, agencies, and publishers transact smarter — connecting audiences to outcomes across every channel and format. Our products span data licensing, identity resolution, audience activation, and a growing curation business that positions Bridge at the forefront of how the open web trades.

The SVP, Product is a seat-at-the-table role for a leader with a genuine point of view on where adtech and data products are heading — and the operational discipline to get Bridge there. The VP of Product will own and drive the product vision across Bridge’s full portfolio: data, identity, media, and curation.

You’ll define the roadmap, align Technology, Data, Marketing, and Sales around a cohesive product strategy, and translate complex market signals into decisions that drive revenue, margin, and market share. You’ll build and lead a high-performing product team, and you’ll bring a credible, differentiated perspective on what the next generation of programmatic infrastructure should look like.

If you thrive at the convergence of data, identity, and media — and want to shape what that looks like at a company built for what comes next — this role is for you.

Key Responsibilities

Product Strategy & Vision

Own the product vision: Define and evangelize a multi-year product strategy across Bridge’s data, media, and activation businesses.

Lead activation strategy: Own Bridge's audience creation, media activation, and attribution roadmap.

Anticipate market shifts: Stay ahead of structural changes in the programmatic ecosystem and translate those signals into proactive product decisions.

Build the narrative: Establish internal buy-in and alignment for the product vision across leadership.

Partner with the Curation Product Manager: Collaborate closely with the Curation Product leader to ensure curation initiatives stay aligned with Bridge's broader product strategy.

Execution & Go-to-Market

Drive the roadmap: Develop and manage the full product development lifecycle aligned with company objectives.

Scale activation infrastructure: Drive product decisions on audience onboarding, segment creation, and cross-channel delivery.

Enable commercial outcomes: Partner closely with Sales and Marketing to ensure products are built for how the market buys.

Expand the portfolio: Identify and pursue opportunities to extend Bridge’s product footprint beyond current offerings.

Measure what matters: Define success metrics for every product surface and hold the team accountable to outcomes.

Team & Culture

Build a world-class team: Recruit, develop, mentor, and hold accountable a team of product managers.

Lead cross-functionally: Collaborate across Technology, Data, Marketing, and Sales to deliver cohesive product experiences.

Champion continuous improvement: Foster an environment where feedback loops are tight and decisions are data-informed.

Qualifications

12+ years of product management experience, with at least 5 years in a senior leadership role overseeing product organizations.

Deep expertise in AdTech, data products, or digital media — with specific, hands-on experience in audience creation or programmatic media activation.

Direct experience with identity solutions, data clean rooms, or privacy-preserving data collaboration technologies.

Proven track record building and scaling B2B SaaS or platform products in the data or media ecosystem.

Demonstrated ability to develop and execute product strategy that drives measurable revenue growth and market differentiation.

Direct experience with audience activation, data onboarding, or segment delivery across programmatic, social, and CTV channels.

Exceptional communicator — equally fluent with engineers, executives, and commercial audiences.

Strong analytical mindset with the ability to use data to inform prioritization, justify investment, and measure outcomes.

Skilled cross-functional leader who can align stakeholders without direct authority.

Familiarity with programmatic infrastructure, identity graphs, audience data platforms, and the evolving signal landscape in a post-cookie environment.

Active industry presence: conference speaking, published POVs, or recognized thought leadership in adtech, data, or programmatic media strongly preferred.

Benefits

An opportunity to work with and directly impact our organization’s growth and revenue.

An opportunity to work with the latest technology.

Professional growth and development.

Competitive salary and compensation structure and benefits.

An enjoyable and evolving culture in a forward-thinking company.