Senior Vice President of Marketing (Global)

Responsibilities This role reports to the CEO
As we enter our next stage of growth, we are evolving our global infrastructure into a unified four-pillar leadership model consisting of Revenue, Operations, Finance & People, and Marketing
We are looking for a commercially sharp, narrative-led, execution-driven SVP, Global Marketing to build the marketing operating system that elevates Influencer’s category leadership, generates demand, strengthens our partner ecosystem, and equips our Revenue teams to win globally
The mission for this role is to turn company strategy into market narrative, commercial momentum, and global brand consistency
You will own how Influencer shows up to clients, platforms, creators, press, talent, and the broader industry - ensuring every external touchpoint reinforces our leadership in creator marketing, our technology advantage, and our ambition to pay creators $1 billion
Primary KPI: Increasing global pipeline demand and marketing’s measurable contribution to revenue growth
Own Influencer’s global positioning as the leading independent creator marketing specialist, ensuring our market narrative is clear, differentiated, and commercially useful across all regions
Translate company strategy, client success, platform innovation, and creator economy shifts into a sharp external point of view that strengthens awareness, trust, and category leadership
Build and govern the systems, guidelines, messaging frameworks, and quality standards that ensure brand consistency across every external channel, market, and leadership voice
Own the commercial positioning for Waves, Ocean, AI-enabled capabilities, and productized services, translating technical functionality into clear client outcomes
Partner with Product, Engineering, Product Solutions & Operations, and Revenue to build internal and external launch strategies for new features, services, and commercial propositions
Develop the messaging, case studies, collateral, and proof points that connect Influencer’s technology stack to efficiency, creativity, measurement, margin, and client value
Equip Revenue teams with the content, tools, narratives, and proof required to win across every stage of the sales cycle
Build a disciplined demand engine across newsletters, reports, thought leadership, webinars, events, campaigns, and lead generation activity
Partner with the CRO and regional commercial leaders to ensure marketing supports priority sectors, strategic accounts, platform opportunities, and regional growth goals
Lead Influencer’s global communications strategy across earned media, awards, press, speaking opportunities, and executive visibility
Build visibility for the CEO, CVO, CRO, regional leaders, and senior subject-matter experts, ensuring leadership profiles reinforce the company’s commercial and category narrative
Own the global events strategy across owned events, sponsorships, paid speaking, conferences, dinners, roundtables, and partner activations, with clear ROI discipline and commercial follow-up
Own Influencer’s global social and content strategy across LinkedIn, Instagram, TikTok, and emerging channels, ensuring our presence feels creator-first, data-driven, culturally fluent, and commercially relevant
Build an always-on content engine that turns client work, research, events, awards, platform partnerships, and leadership thinking into consistent market-facing output
Develop co-marketing initiatives with global platform partners including TikTok, Meta, YouTube, Pinterest, Snapchat and others, ensuring our strongest relationships are visible and commercially valuable
Build the processes, cadences, briefs, calendars, dashboards, and decision-making forums required for a globally consistent marketing function
Establish clear reporting across awareness, engagement, lead generation, marketing-influenced pipeline, event ROI, partner activity, PR impact, and sales enablement usage
Design the internal, external, agency, and freelance resource model required to deliver high-quality global marketing at pace
CEO & Executive Partnership: Partner directly with the CEO to turn company strategy into clear external narrative, executive visibility, and market momentum
Revenue Pillar: Partner with the CRO to increase pipeline generation, improve conversion, strengthen strategic account plans, and ensure sales teams are equipped with sharper client-facing materials
Operations Pillar: Partner with the COO to ensure platform capabilities, operational innovation, and AI-enabled services are translated into compelling market narratives
Finance & People Pillar: Partner with CFO to measure marketing effectiveness and with People to ensure the external employer brand reflects Influencer’s culture, ambition, and leadership standards
Measures of success - in the first few months, you will have:
Increased global awareness, reputation, and category leadership for Influencer
Clearer and more consistent positioning across the US, UK, Europe, MENA, and other priority markets
Measurable growth in marketing-influenced pipeline, qualified demand, and commercial conversion
A sales team better equipped with sharper narratives, case studies, product collateral, and thought leadership
Stronger earned media, awards, speaking presence, and executive visibility
Higher-quality owned social output and a more consistent global content cadence
More visible and commercially valuable platform partner marketing
Successful launch and external adoption of Waves, Ocean, AI-enabled capabilities, and productized services through clear go-to-market strategy
Clearer data visibility for marketing performance, channel effectiveness, event ROI, and pipeline contribution
Benefits Private Healthcare: We’ve got you covered for a range of healthcare needs
Enhance Parental Leave: We support our people with big life changes
Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
Hybrid Working Model: We understand that your best work doesn’t need to be in our offices. That’s why we offer our people the option to work from home for two days a week
Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
Flexible Working: Start and finish times that can be flexed to support you
Work from Anywhere Policy: Enjoy the freedom to work from where you want
Dog Friendly Office: Your four-legged friends are always welcome in our office
Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Qualifications and Experience Mission Alignment: Commercially sharp, execution-driven, culturally fluent, and aligned with Influencer’s mission to shape the future of marketing by humanizing brands
Partner Ecosystem Fluency: Experience building marketing programs with major platforms, media owners, agencies, or strategic partners
Product Marketing & Technology Storytelling: Ability to translate technical capability, AI innovation, and operational infrastructure into simple, compelling client outcomes
International Scale: Verifiable track record of building marketing functions, operating rhythms, and brand consistency across multiple geographies
Senior Marketing Leadership: Proven leadership experience as a SVP, VP, CMO, or senior marketing executive in high-growth digital media, creator marketing, agency, ad-tech, platform, or technology-led environments
Collaborative Leadership Style: Exceptional relationship-building skills with the ability to partner across a modernized executive layout, explicitly collaborating with Revenue, Operations and Finance & People
B2B Growth & Pipeline Expertise: Deep understanding of how marketing contributes to pipeline, revenue growth, client retention, and commercial expansion
Communications & Executive Visibility: Strong experience across earned media, thought leadership, awards, speaking strategy, and leadership profiling

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