BAND - Product Marketing & Content Specialist

About NAVER U.Hub
NAVER U.Hub is the U.S. subsidiary of NAVER, a global internet technology company based in Los Angeles with offices in Seattle and Redwood City. Our teams across NAVER Search US, BAND, ThingsBook, and NAVER Ventures collaborate to advance AI, social media, and investment initiatives that build smarter and more connected experiences for global users.

About The Role
BAND, a leading group communication platform, is looking for a Product Marketing & Content Specialist who can turn user and product insight into messaging, content, and campaigns that help BAND grow into new segments—including faith communities, workplaces, franchise operators, and sports organizations.

You’ll be the connective tissue between what users actually need and how BAND talks about itself. You will independently conduct user and product research, uncover insight, and translate it into positioning, content, and campaigns—taking the work from a user interview all the way to a published, campaign‑ready asset.

You’ll go where the data doesn't reach yet—talking directly to people outside BAND's current user base to uncover needs research alone can't surface, and turning that into a clear point of view on how BAND's product should evolve against the competitive landscape.

This role sits at the intersection of product marketing, user insight, and content, requiring someone who is equally comfortable digging into research and shipping polished, publish‑ready work.

Key Responsibilities
Product & User Insight

Conduct user interviews and research to uncover needs, motivations, and pain points across new target segments

Synthesize user and product insights into clear takeaways for marketing, product, and partnership teams

Identify product gaps, use cases, and value propositions based on direct user feedback

Define user personas and segment‑specific insights to guide messaging and go‑to‑market decisions

Directly reach out to potential users in new verticals who are not yet on BAND to understand their needs, workflows, and pain points

Combine direct outreach, user research, and competitive landscape analysis to form a complete picture of unmet needs in each vertical

Translate that combined insight into sharp, specific product feature recommendations—clearly articulating how BAND should evolve relative to competitors to win each segment

Messaging & Positioning

Conduct competitive research to inform messaging, positioning, and differentiation strategies across segments

Develop messaging and positioning for new target segments based on user and product insight

Translate product capabilities into clear, differentiated value propositions for each segment

Ensure messaging consistency across content, campaigns, and partner‑facing materials

User Relationships & Testimonials

Build and maintain relationships with users, advocates, and community members to source stories and feedback

Turn user interviews and interactions into testimonials, case studies, and proof points

Develop and manage programs that encourage ongoing user participation and feedback

Content Development

Plan and produce content (guides, case studies, social, email, web) that reflects user and product insight

Translate product capabilities and user stories into marketing assets across owned, earned, and paid channels

Maintain a content repository of user stories, testimonials, and insights for reuse across teams

Lifecycle Communication & Growth

Design and execute in‑app and lifecycle communications (onboarding prompts, activation nudges, retention messaging) aligned to each stage of the user funnel

Identify funnel drop‑off points and develop targeted messaging or promotions to improve conversion and retention

Partner with product and growth teams to track the impact of communications on core metrics and iterate based on results

Marketing Campaign Execution

Execute marketing campaigns that bring product and user insight to life across channels

Collaborate with internal teams and external partners to launch and optimize campaigns

Track campaign and content performance, using insights and user feedback to refine future work

Cross‑Team Collaboration

Collaborate with internal teams and contribute to shared projects, including but not limited to conference attendance, content creation, customer demos and support, and other initiatives that support overall growth efforts

Ensure marketing programs align with the overall growth strategy and campaign objectives

This position requires travel

What Success Looks Like

Clear, validated user and product insights that inform go‑to‑market decisions for new segments

Messaging and positioning that resonates with target users and differentiates BAND

A steady pipeline of user testimonials, stories, and proof points supporting marketing efforts

Content and campaigns that translate insight into measurable engagement and adoption

Strong, ongoing user relationships that fuel content and product understanding

Skills & Qualifications

3–6 years of experience in product marketing, content marketing, or user research

Strong analytical and critical thinking skills paired with creativity and intellectual curiosity—someone who digs past the obvious and surfaces genuinely useful insight

High attention to detail across research, messaging, and content

Proven ability to conduct user research and translate findings into messaging, positioning, or content

Experience producing marketing content across formats (case studies, guides, social, email, web)

Comfortable building direct relationships with users to source testimonials and stories

Experience executing marketing campaigns end‑to‑end, not just planning them

Ability to translate product capabilities into clear, differentiated value propositions

Strong writing and storytelling skills

Experience with community‑driven, marketplace, or network‑effect products preferred

High ownership mindset—comfortable moving from insight to execution independently

Strong communicator, both in writing and in person—able to translate complex insight into clear, actionable recommendations

Collaborative team player who works effectively across product, growth, and partnership teams

Other

Job type: Full‑time

Hybrid (Los Angeles, CA)

Pay: $64,000 – $80,000 per year

Candidates who pass the initial HR screening will be invited to complete a brief take‑home assignment

Please note: To be eligible, applicants must be currently authorized to work in the United States on a full‑time basis. Sponsorship for employment visa status is unavailable.

Equal Employment Opportunity
NAVER U.Hub is proud to be an Equal Opportunity Employer, fostering a diverse and inclusive workplace where all individuals are valued and respected. Naver U.Hub and its affiliated companies are committed to providing an Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

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