The Role
Our client is seeking a Digital Marketing Manager to own and execute the digital marketing strategy across social, search, and AI-driven channels. They will plan and run campaigns, manage budgets, and turn data into strategic actions; working closely with sales and product teams, marketing agencies and customers to drive brand awareness and qualified leads. The ideal candidate is hands-on, data-driven, and able to apply emerging AI tools to scale what works. This role is on-site in Arlington, TX and reports to the Vice President.
Responsibilities
- Own the digital marketing strategy across paid, organic, social, and search channels
- Develop and manage social media strategy and content calendars across LinkedIn, Instagram, Facebook, X, YouTube, and TikTok to grow engagement and brand awareness
- Manage sports partnerships with teams and organizations being sponsored
- Plan and manage SEM/SEO programs. Paid search, on-page, technical, and content SEO to drive qualified traffic and leads
- Apply AI marketing tools for content creation, audience targeting, personalization, campaign optimization, and workflow automation; pilot and scale new AI capabilities
- Build and optimize digital campaigns and landing pages that generate and nurture leads
- Track, analyze, and report on KPIs (traffic, CPL, CAC, ROAS, conversion) using GA4 and platform dashboards
- Collaborate with internal teams and external agencies to align campaigns with business goals and promote product launches and dealer programs
- Manage digital marketing budgets and report ROI
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or equivalent experience
- 4+ years of digital marketing experience, ideally in B2B, or consumer brands.
- Experience in Sport Marketing management.
- Expert-level proficiency with generative AI platforms (Claude, OpenAI, Gemini, etc.) and a deep, current understanding of the evolving AI landscape
- Hands-on SEM/SEO expertise: Google Ads, Google Search Console, and SEO tools
- Proven social media strategy and management across major platforms
- Strong analytics skills: GA4, dashboards, and A/B testing
- Familiarity with marketing automation/CRM
- Excellent verbal and written communication, strong organizational skills, and the ability to manage multiple campaigns and projects