PR & Marketing Specialist Job at Northeast Georgia Health System in Gainesville

Job Summary
Responsible for the development and execution of public relations and marketing for Northeast Georgia Health System. Works independently, providing PR guidance to executive leaders, service line directors, managers and physicians and determining strategy for marketing and promotion to help achieve volume goals for multiple accounts/departments. Thinks critically to identify and initiate opportunities for integration into service area communities. Develops and implements documented marketing plans in collaboration with other PR/Marketing staff members, Planning and Regional Network Development staff, and tracks data to report results and improve campaign performance. Responsibilities also include the coordination of hospital publications, development of special purpose brochures, coordination of special events and health education programs, assistance with media relations and effectively maintaining the organization\'s brand. Should excel in writing for web, social media, and the press; distilling complex messages and tailoring for various audiences; producing video content; managing budgets; strategy development and campaign design and execution.

Minimum Job Qualifications

Educational Requirements: Bachelor\'s Degree in a communications-related field; plus three years of professional experience in a related role. Knowledge of the healthcare industry, the Atlanta market and familiarity with Epic EMR are beneficial.

Other: Proficient in Microsoft Word, Excel and PowerPoint, and web content management.

Preferred Job Qualifications

Experience with Adobe Creative Suite is beneficial.

Job Specific and Unique Knowledge, Skills and Abilities

Demonstrated ability and experience in designing and executing creative advertising (online and traditional) and public relations strategies

Ability to take initiative, work independently, multi-task and prioritize with little or no supervision

Ability to handle confidential information with discretion and have a strong work ethic

Strong writing skills across all media (print, web, presentations, etc.), as well as expert proofreading skills

Knowledge of online advertising and promotion (social media, online advertising, search engine optimization)

Strong interpersonal and teamwork skills

Good media relations skills, including crisis management and knowledge of AP Style

Attention to detail and follow-through; budget management skills

Demonstrates knowledge of design principles and creative concepts to coordinate with graphic designers to ensure effective design of brochures, ads, publications, signs, etc

Skill in ensuring complex messages are delivered clearly and effectively

Skill in developing strategic relationships with influential members of the community through organizations such as chambers of commerce, Rotary, schools, etc. to drive business relationships and referrals

Knowledge of healthcare industry and direct experience working within healthcare is beneficial, especially related to the Atlanta market, strategic planning and development, physician relations

Essential Tasks and Responsibilities

Develop and execute advertising, public relations and media relations strategy for 3 – 5 key service lines. Manage multiple service-lines simultaneously within assigned deadlines.

Work closely with operational and clinical leaders, guiding complex projects to shape and influence strategy.

Develop creative concepts to support business growth strategies, working with in-house resources and outside companies to create effective online, video, audio, print, and other advertising, marketing and communication pieces.

Negotiate and buy media placements (online paid search and display campaigns, print ad space, radio spots, television commercials, etc.)

Write content and act as editor for publications, online content and other materials in accordance with deadlines.

Develop strategic relationships with media outlets and coordinate media relations, including releasing patient information in accordance with hospital policy. Write and distribute news releases and proactively pitch stories to media.

Coordinate speaking opportunities and health education events.

Keep PR Director and Manager informed of issues arising within service lines that may require intervention.

May assist with crisis communications.

May guide or train less experienced team members.

Coach leaders and physicians, writing media responses and speeches as needed for media inquiries and events.

Identify opportunities and help define strategy to grow referrals and increase patient volumes.

Manage complex political relationships to foster optimal business growth for the health system, keeping leadership informed of issues requiring intervention.

Provide timely, accurate data that proves the return on investment of promotional activity.

Physical Demands

Weight Lifted: Up to 20 lbs, occasionally 0-30% of time

Weight Carried: Up to 20 lbs, occasionally 0-30% of time

Vision: Moderate, occasionally 0-30% of time

Kneeling/Stooping/Bending: Occasionally 0-30%

Standing/Walking: Frequently 31-65%

Pushing/Pulling: Occasionally 0-30%

Intensity of Work: Frequently 31-65%

Job Requires: Reading, Writing, Reasoning, Talking, Keyboarding, Driving

Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals.

NGHS: Opportunities start here.

Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

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