Social Content Strategist, Senior at Dow Jones & Co. in New York, New York

Senior Social Strategy Associate

Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Equal employment opportunity, including veterans and individuals with disabilities.
The Trust is the award-winning creative studio of The Wall Street Journal and Barron's Group, creating premium branded content and storytelling for some of the world's leading brands. We combine the journalistic excellence and authority of our publications with strategic creativity, data-driven insights and innovative content experiences to help clients connect with influential audiences.
We're looking for a strategic, analytical and creative Senior Social Strategy Associate to help shape how our content reaches and engages audiences across today's rapidly evolving social platforms.
As a Senior Social Strategy Associate, you'll play a critical role in developing social-first strategies that maximize the impact of our branded content campaigns while upholding the premium standards of The Wall Street Journal and The Trust.
Working closely with strategists, editors, producers, designers and client-facing teams, you'll transform audience insights, platform trends and performance data into thoughtful social strategies that drive engagement, build audience loyalty and deliver measurable results.
This is an opportunity for someone who is equal parts strategist, analyst and storyteller-someone who understands that great social content begins with a deep understanding of audiences, platforms and creative execution.
You Will:
Develop integrated social media strategies for branded content campaigns across major social platforms.
Build channel plans, publishing strategies and campaign playbooks tailored to client objectives and audience behavior.
Analyze campaign performance, identify trends and translate data into actionable recommendations for internal teams and clients.
Partner with editors, producers, designers and creative teams to optimize messaging, formats and publishing cadence.
Stay ahead of platform updates, emerging technologies and evolving best practices to ensure our strategies remain innovative and effective.
Conduct audience research and competitive analysis to inform campaign planning.
Present insights and strategic recommendations clearly to cross-functional stakeholders.
Help establish best practices that elevate The Trust's social storytelling and audience engagement.
You Have:
5+ years of experience in social strategy, audience development, digital marketing or a related field within a publisher, media company, agency or brand.
Deep expertise across major social platforms, including LinkedIn, Instagram, TikTok, YouTube, Facebook and emerging channels.
Strong analytical skills with experience interpreting social analytics, audience insights and campaign performance data.
The ability to translate data into compelling strategic recommendations and creative opportunities.
Excellent communication and presentation skills with experience working across multiple stakeholders and priorities.
Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.
A collaborative mindset with a passion for digital storytelling and audience engagement.
A strong appreciation for premium journalism and brand standards.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - Media Sales Job Category: Marketing & Product Management Union Status: Union role Base Pay Range: $80,000 - $100,000