Gestionnaire principale, campagnes intgres et performance marketing / Senior Man

Senior Manager, Integrated Campaigns & Performance Marketing

Headquartered in Montreal, Detroit and Munich, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the factory floor. Our technology powers over 25,000 machines across 4,000 factories across 5 continents and we have the privilege to work with a significant proportion of Fortune 500 manufacturers, from space rockets, to electrical cars, to robotics.
At Vention, you'll work alongside driven and talented people who care deeply about their craft and the impact they create. We're a team of high achievers who grow through meaningful work, solving complex challenges, learning fast, and seeing the results of our efforts every day.
We move quickly and aim high, but we do it together with care, collaboration, and respect. Our culture celebrates diverse perspectives and supports your growth through intentional development, strong leadership, and opportunities to make a real difference.
We are looking for a Senior Manager, Integrated Campaigns & Performance Marketing to lead the planning, execution, and operational excellence of Vention's integrated marketing campaigns and demand generation initiatives. This role sits at the intersection of Growth, Product Marketing, Brand, Sales, and RevOps and is responsible for transforming strategic priorities into coordinated, high-impact programs that drive pipeline, revenue, and customer engagement.
Reporting to the Director of Growth, this leader will oversee campaign execution across multiple channels and manage a team responsible for campaign planning and execution. The ideal candidate is highly organized, data-driven, collaborative, and passionate about operational excellence, team development, and delivering measurable business results.
This role combines campaign leadership, performance marketing expertise, people management, and cross-functional program execution to accelerate growth and improve marketing effectiveness across the organization.
What You'll Do

Campaign Planning & Execution
Own the end-to-end campaign planning process across product launches, demand generation initiatives, ABM programs, content syndication, paid campaign, and strategic growth initiatives.
Build and maintain quarterly campaign roadmaps aligned with company growth objectives and revenue targets.
Ensure campaigns are launched on time, within budget, and according to agreed-upon priorities.
Drive cross-functional alignment between Growth, Product Marketing, Sales, Brand, Content, and RevOps teams.
Establish campaign governance, planning processes, and operational best practices.
Develop integrated go-to-market plans that align product positioning, audience targeting, channel activation, and sales enablement efforts.
Ensure campaign execution remains consistent across all channels and regions.
Performance Marketing & Demand Generation
Own the strategic planning of paid media programs across search, social, display, retargeting, content syndication, and emerging channels in partnership with the Campaign Manager.
Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue objectives.
Oversee media budget allocation and investment decisions to maximize pipeline generation, customer acquisition, and return on marketing investment.
Ensure campaign strategies are grounded in performance data, audience insights, and business priorities.
Lead ongoing optimization efforts across channels, conversion paths, and landing page performance.
Collaborate with Marketing Operations and Analytics teams to improve attribution, reporting, increase conversion, lead scoring, and campaign measurement frameworks.
Drive experimentation and testing programs to uncover new acquisition opportunities and improve marketing efficiency.
Develop recommendations for channel mix, budget allocation, and growth investments based on performance trends and business objectives.
Team Leadership
Lead and mentor the Campaign Managers.
Establish clear objectives, performance expectations, and development plans for direct reports.
Foster a culture of accountability, operational excellence, experimentation, and continuous improvement.
Support resource planning and workload management across the campaign team.
Ensure the team maintains a strong balance between campaign execution, innovation, and performance outcomes.
Support hiring, onboarding, and future scaling of the campaign and demand generation function.
Cross-Functional Program Management
Act as the central coordinator for major go-to-market initiatives.
Identify dependencies, risks, and bottlenecks and proactively drive resolutions.
Ensure campaign deliverables, messaging, assets, and channel activations remain aligned throughout execution.
Maintain visibility into campaign priorities, timelines, and business impact across the organization.
Measurement & Optimization
Partner with Marketing Operations and Analytics teams to establish campaign KPIs and reporting frameworks.
Own campaign and channel performance reviews, including pipeline contribution, conversion rates, CPA, ROI, and revenue influence.
Present performance insights, recommendations, and growth opportunities to senior leadership.
Lead quarterly business reviews focused on campaign effectiveness, investment efficiency, and future growth opportunities.
Lead campaign retrospectives and document learnings and best practices.
Process & Operational Excellence
Develop scalable workflows and operating models that improve campaign delivery speed and quality.
Optimize project management processes, campaign calendars, and cross-functional collaboration mechanisms.
Drive consistency in campaign documentation, reporting, and communication.
Improve campaign intake, prioritization, approval, and launch processes.
What You Bring to the Table

7+ years of experience in B2B marketing, demand generation, performance marketing, campaign management, integrated marketing, or related fields.
2+ years of people management experience leading high-performing marketing teams.
Proven experience developing and executing multi-channel demand generation and integrated marketing campaigns.
Strong understanding of performance marketing across paid search, paid social, display, retargeting, content syndication, and account-based marketing (ABM).
Demonstrated ability to manage marketing budgets, optimize investments, and drive measurable pipeline and revenue outcomes.
Strong analytical mindset with experience leveraging data to make business and investment decisions.
Experience building reporting frameworks, performance dashboards, forecasts, and campaign measurement strategies.
Excellent project management, communication, stakeholder management, and organizational skills.
Ability to thrive in a fast-paced, high-growth environment with competing priorities.
What We Offer

Career pathing: Real opportunities to grow through personalized development plans, bi-annual employee reviews, and mentorship program
Professional development: Continuous training in performance management, inclusive leadership, leadership operating model, team building, and giving/receiving feedback
Gender diversity & inclusion: Pay equity reviews, inclusive policies, and a Women's Employee Resource Group offering networking, mentorship, and quarterly learning sessions.
Hybrid work: Enjoy flexibility with our hybrid model, allowing you to work from home on select days.
Community engagement: Two paid volunteering days per year to give back to causes you care about.
Team events: All year round employee events including annual kick-off, employee summit, quarterly happy hours, and department events.
Comprehensive benefits: A complete group benefits plan for you and your family that start day one.
Top-up and benefits for new parents: Additional financial support and resources to support employees during their transition to parenthood.
What to Expect in Your Interview

Initial Call
Meet the Team
Case or take-home interview
Decision & Offer
We're committed to making every step of the process inclusive and accessible. If you require accommodations at any stage, please let us know, we'll ensure you have what you need to succeed.