Interactive Marketing Manager

Mission of the Colorado Department of Revenue (CDOR) is to become a trusted partner to every Coloradan to help them navigate the complexities of government so they can thrive. We are driven by our values of service, teamwork, accountability, integrity, and respect.

Vision of the department is to empower businesses and individuals through quality customer service, innovation, and collaboration. We celebrate diversity and support an equitable and inclusive culture. We embrace our differences because we believe this brings innovation to our work.

The interactive Marketing Manager leads the strategy, development, and performance of the Colorado Lottery's digital ecosystem, including the public website and mobile application. This role serves as the primary liaison between marketing, technology, legal, and external vendors to deliver secure, accessible, and high‑performing digital platforms. The position oversees digital content, eCommerce initiatives, analytics, vendor contracts, and compliance to enhance player engagement, optimize performance, and support revenue growth.

Primary Duties
Program & Area Management

Lead the development and execution of interactive marketing and communications strategies that support organizational goals, product awareness, and customer engagement across the Lottery's digital channels (website, mobile application, email, SMS and mobile push notifications).

Serve as a interactive advisor and primary point of contact for internal stakeholders, providing guidance on marketing approaches, campaign planning, timelines, and performance measurements.

Direct the planning, launch, and evaluation of interactive marketing campaigns, including audience targeting, messaging strategy, channel selection, and post‑campaign analysis.

Present interactive marketing strategies, performance results, and recommendations to leadership and other stakeholders in a clear and actionable manner.

Monitor and analyze complex digital funnels to identify friction points and implement conversion rate optimization (CRO) strategies.

Digital, Interactive & eCommerce Management

Manages digital content strategy and execution for websites, mobile applications, email, push notifications and SMS, ensuring messaging is on strategy, consistent, accessible, aligned with brand standards and campaign objectives, and KPIs are achieved.

Lead the administration and continuous improvement of the Lottery's digital and eCommerce systems, including online sales tools, platform integrations, and vendor supported technologies.

Analyze digital and platform performance metrics to assess effectiveness, identify trends, and recommend data‑driven improvements to increase engagement and support revenue growth.

Ensure all marketing and digital communications comply with applicable laws, regulations, accessibility standards (ADA/WCAG 2.1 AA), and organizational policies.

Fiscal & Contract Management

Collaborate with creative agency and external vendors on interactive marketing campaigns and initiatives, ensuring deliverables meet scope, quality, budget, and timeline expectations.

Oversee interactive marketing‑related contracts, budgets, and procurement activities, including participating in RFP processes and monitoring vendor performance.

Track expenditures in program area and ensure responsible use of funds aligned with program objectives and state procurement policies.

Collaborate cross‑functionally with leadership, legal, information technology, and operations teams to align interactive marketing initiatives with organizational priorities, customer and player needs.

Residency Requirement
This posting is only open to residents of the State of Colorado at the time of submitting your application.

Class Code & Classification Description
H4K4XX - MARKETING & COMMUNICATIONS SPECIALIST IV

Minimum Qualifications
Experience Only

Seven (7) years of experience directly managing end‑to‑end digital interactive platforms for a large subscriber base (websites, mobile applications), demonstrated ability to manage digital content and platforms with a core focus on online sales, transactional eCommerce, digital product management, or online gaming/lottery revenue generation; experience managing high‑visibility, consumer‑facing digital marketing strategies and automated execution (including email, SMS, and mobile push notifications).

Education and Experience

Bachelor's degree from an accredited institution in Business, Marketing, Communications, Computer Science or Information Technology, or a field of study related to the work assignment as determined by the Department.

AND Three (3) years of experience directly managing end‑to‑end digital interactive platforms for a large subscriber base (websites, mobile applications), demonstrated ability to manage platforms with a core focus on online sales, transactional eCommerce, digital product management, or online gaming/lottery revenue generation; experience managing high‑visibility, consumer‑facing digital marketing strategies and automated execution (including email, SMS, and mobile push notifications).

NOTE: If submitting a transcript, certification or other relevant materials, candidates may redact information that identifies their age, date of birth, or dates of attendance at or graduation from an educational institution.

Special Qualifications

Applicants must also undergo a conflict‑of‑interest assessment to determine compliance with the provisions of C.R.S. § 44‑40‑110, and must remain in compliance with C.R.S. § 44‑40‑110 for the duration of their employment with the Colorado Lottery.

Applicants and immediate family members must comply with restrictions on game play.

Applicants and immediate family members must ensure compliance with appropriate Lottery laws and rules, including conflicts of interest.

Preferred Qualifications

Demonstrated experience in lifecycle marketing, consumer retention, and loyalty initiatives, including the use of marketing automation and CRM systems to drive Customer Lifetime Value (LTV).

Experience in a role where platform management is essential to the organization's revenue generation and brand integrity.

Experience with eCommerce systems and management.

Experience with project management.

Experience with mobile application development and management.

Experience with database management.

Experience with budget management and tracking.

Conditions of Employment with the Lottery Division

Applicants must also undergo a conflict‑of‑interest assessment to determine compliance with the provisions of C.R.S. § 44‑40‑110, and must remain in compliance with C.R.S. § 44‑40‑110 for the duration of their employment with the Colorado Lottery.

Must be willing to work occasional weekends and holidays, if needed, and be able to go on overnight travel.

Occasional out‑of‑state travel may be required.

Must be able to lift up to 20 lbs.

Must possess and maintain a Colorado driver's license.

Applicants and immediate family members must comply with restrictions on game play.

Applicants and immediate family members must ensure compliance with appropriate Lottery laws and rules, including conflicts of interest.

Conditions of Employment with the CDOR
Employees are in a position of public trust in the performance of their job duties and must operate in a manner that maintains the highest standards of honesty, integrity, and public confidence.

As a condition of employment with the CDOR, all personnel must file all necessary Colorado Individual Income Tax (CIIT) returns and pay tax obligations; therefore all employees must undergo a pre‑employment evaluation of their tax records/accounts to ensure compliance with this policy. Final candidates must also complete a successful background investigation and reference check prior to appointment. Certain positions based on duties may require scheduled background investigations.

To be compliant with the new fleet vehicle policy, Motor Vehicle Records (MVRs) will be pulled for review for workers who:

Have an assigned State fleet vehicle

Are required to operate a vehicle as part of the position

Utilize a State fleet vehicle as a pool vehicle

Equity, Diversity, and Inclusion Compliance
The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

The Colorado Department of Revenue is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre‑employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA inbox, dor_ohr@state.co.us.

We are committed to building work environments that are inclusive and reflect our communities and the diverse talents of all people. We strongly encourage candidates from all backgrounds and abilities to apply.

Step Pay Program
Per the requirements of the Step Pay Program, any former or current State employee must be paid a rate that is equal to or greater than the appropriate step pay rate within their classification's pay range based on completed years in their current class series.

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