DIGITAL MARKETING & WEBSITE ADMINISTRATOR (FULL TIME)

Digital Marketing and Website Administrator – Communications JOB SUMMARY Under general direction of the Communications Department Director (or designee), the Digital Marketing and Website Administrator provides creative and detail-oriented support for social media. Abilities will be focused on, but not limited to, retail destinations in The CORE District and at the City’s Sherrill Park Golf Course. Added responsibilities include support for regular maintenance of the City’s online content. This role requires a strong understanding of digital content performance, website design best practices, and focus on user experience. Candidate should be efficient in creating engaging social content, working in Content Management Systems (CMS) and able to create, modify and troubleshoot HTML/CSS.
ESSENTIAL JOB FUNCTIONS Creation and execution of digital content strategies from start to finish—ideation, production, publishing, analysis—and collaborating with crossfunctional teams.
Develop original, engaging content tailored to retail audiences—including posts, stories, short videos, and graphics.
Plan and execute content calendars aligned with events, holidays, and seasonal campaigns.
Visit retail locations as needed to capture on-site photos, videos, or interviews.
Write captions and copy with brand voice consistency, appropriate calls to action, and attention to spelling/grammar.
Stay up to date with platform trends and best practices (e.g., Reels, hashtags, visual formats).
Brainstorm and pitch creative concepts with the communications or external teams.
Use tools like Canva, Adobe Creative Suite, CapCut, or others to produce polished visuals.
Track content performance to inform future planning.
Maintain, update, and optimize content for WordPress (or other CMS) websites.
Ensure all sites are mobile-responsive, accessible, and SEO-friendly.
Implement basic design changes using HTML/CSS.
Support landing page creation for events, seasonal promotions, and tenant campaigns.
Work with designers to ensure branding is consistent across platforms.
OTHER JOB FUNCTIONS Attend various meetings/events as a public speaker as needed.
Serve on committees for various events.
May assist with newspaper clippings, press releases and other functions maintained by the City’s Communications and Community Engagement Department.
REQUIRED EDUCATION, DEGREES, CERTIFICATES AND/OR LICENSES Bachelor’s degree is required in journalism, public relations, communications, marketing, or a related field. Texas driver’s license, Class C, is required.
EXPERIENCE, TRAINING, KNOWLEDGE, AND SKILLS Three years of experience in public affairs, public relations, journalism, or another mass communications related field.
Experience with CMS web editing and/or HTML/CSS, video editing, photography, story research, and use of e‑mail for business communication.
Knowledge of Adobe Creative Cloud and Microsoft Office 365 (preferred).
Excellent verbal and written communication skills.
Self‑starter, able to effectively organize, prioritize and work individually and in small group environments to meet deadlines.
Ability to communicate courteously and effectively with other employees, officials, and the public.
Strong command of the English language with ability to write/edit own work and that of others, and proofread effectively.
Mental focus throughout all assigned activities.
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS Lift and/or carry up to 50 pounds.

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