CRM Manager – Email Marketing

Drive development of comprehensive email go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives

Plan and implement email marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth

Manage high-volume daily campaign delivery ensuring flawless execution and optimal deliverability across all customer segments

Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand

Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale

Collaborate with brand marketing teams to ensure email content aligns with overall brand voice, seasonal campaigns, and product messaging strategies

Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing

Implement advanced A/B and multivariate testing strategies to continuously optimize email performance and drive revenue growth

Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting

Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule

Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars

Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints

Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross-functional partners

Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights

Requirements

Bachelor's degree in business, marketing, communications, related field or equivalent experience required

4+ years of demonstrated experience in CRM/email marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing

Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives

Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously

Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization

Strong analytical mindset with passion for data-driven decision making and performance optimization

Exceptional attention to detail with ability to manage multiple campaigns without compromising quality

Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles

Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders

Excellent written and verbal communication skills with ability to present complex data insights to non-technical audiences

Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously

Ability to establish and build productive relationships both internally and externally while communicating effectively across the organization

Understanding of retail merchandising cycles and promotional calendar management.

Hard Skills

email marketing

A/B testing

multivariate testing

predictive analytics

machine learning

campaign management

content personalization

conversion optimization

audience segmentation

direct response copywriting

Soft Skills

analytical mindset

attention to detail

interpersonal skills

communication skills

project management

storytelling

collaboration

performance monitoring

relationship building

data-driven decision making

Certifications & Qualifications

Bachelor's degree in business

Bachelor's degree in marketing

Bachelor's degree in communications

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