Senior Director, Head of US Wealth Marketing

Job Summary
The Head of U.S. Wealth Marketing will play a pivotal role in driving the growth and success of Barings’ wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries. The successful candidate will be an experienced practitioner, savvy with respect to financial services at large, and asset management and has been highly effective in a global, complex environment. The candidate will create a wealth marketing plan to promote Barings’ investment management capabilities and raise brand awareness within the wealth market. They will have proven experience in marketing strategy, sponsored conferences and events, digital marketing and social media, project management and work with a broad range of teams, including distribution, compliance and investment management.

Primary Responsibilities

Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries

Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters

Conduct market research to identify trends and opportunities

Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy

Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners

Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy

Qualifications

A minimum of 10 years of marketing experience

Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required; experience specific to US wealth advisors is preferred

Must be an effective communicator, both verbally and written

Highly collaborative and can work across teams to achieve results

Direct experience with brand management, sponsorship and events and digital marketing

Strong project management skills and experience

B.S. or B.A. in Marketing or related field is preferred

Base Salary Range: $120,000- $170,000 and additional incentive compensation.

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