Director of Sales and Marketing – La Mare Hotel & Residences, Brickell Miami, FL

Position Details

Position: Director of Sales & Marketing - La Mare Hotel & Residences – Brickell, Miami

Location: 1451 S Miami Ave, Miami, FL 33130

Base Salary: $190K - $200K - Competitive, luxury market aligned

Bonus Opportunities: up to 50% quarterly, based on quarterly earned wages

Opening: Q3 2027 (role begins ~10 months pre-opening – 8/15/2027)

Travel: Up to 25% travel for client engagement, community partnerships, and market sales efforts

Reporting Relationship: General Manager

Work Type: 100% On-Site - Miami, FL

About Remington Hospitality
Remington Hospitality, a U.S.-based, third‑party hotel management company founded in 1968, operates across the United States and the Caribbean and Latin America (CALA). In CALA, Remington manages branded and independent properties in Mexico, the Dominican Republic, Puerto Rico, and the Cayman Islands, with continued regional growth planned. Today, Remington manages 100+ hotels across 30 states and 26 brands, delivering strong financial discipline, brand compliance, and operational accountability while fostering a collaborative, performance‑driven culture focused on long‑term success and professional growth.

About La Mare Hotel & Residences
La Mare Hotel & Residences is a newly reimagined luxury high‑rise in the heart of Brickell, transforming the iconic One Broadway tower into a mixed‑use destination featuring 123 hotel suites and 198 luxury residences. The 37‑story property offers elevated hospitality experiences including panoramic bay and skyline views, two rooftop pools, a penthouse‑level fitness center, curated dining and café concepts, a sky bar and lounge, landscaped recreation decks, and 24/7 concierge and valet services. Steps from Brickell City Centre and Miami’s premier cultural and dining scene, La Mare offers a sophisticated blend of resort‑style amenities and modern urban living.

Position Summary
The Director of Sales & Marketing (DOSM) is the senior commercial leader responsible for the full revenue strategy, market positioning, brand development, and integrated marketing performance of La Mare Hotel & Residences. This role works closely with the Remington Hospitality Commercial Strategy team to direct all sales, marketing, and distribution strategies, overseeing brand management, digital marketing, PR, social media, partnerships, revenue strategy alignment, and group/leisure sales performance. Joining approximately ten months prior to opening, this executive will shape and execute the full commercial roadmap—including pre‑opening sales penetration, brand activation, digital strategy, partnerships, and long‑term revenue growth—and position La Mare as a premier luxury destination within Miami/Brickell and the global marketplace.

Key Responsibilities
Commercial Strategy & Revenue Leadership

Develop and execute the property's comprehensive commercial strategy across transient, group, corporate, leisure, and F&B revenue streams.

Partner closely with Revenue Management to optimize pricing, segmentation, forecasting, and channel strategy.

Build and oversee annual sales and marketing budgets, goals, and KPI frameworks.

Drive year‑over‑year revenue growth and deliver on asset value targets.

Pre‑Opening Sales, Marketing & Branding

Lead the full pre‑opening commercial timeline including:

Sales deployment

PR strategy

Brand identity and execution

Digital ecosystem launch, including social media strategy and execution

Pre‑opening content strategy and partnerships

Design and activate the pre‑opening sales plan to achieve early market penetration.

Develop messaging, positioning, and storytelling aligned with La Mare’s luxury vision.

Sales Leadership & Market Development

Build, inspire, and manage a high‑performing sales organization.

Cultivate key accounts across corporate, group, wholesale, entertainment, and luxury leisure.

Establish La Mare as a preferred destination for luxury travelers and long‑stay guests.

Lead strategic partnerships within Miami’s luxury and cultural ecosystems.

Marketing, Digital & Brand Experience

Lead digital strategy including SEO/SEM, paid media, social, CRM, and web performance.

Drive sophisticated content strategy—photography, video, campaign development, and storytelling that reflects the La Mare brand.

Oversee PR, communications, influencers, and global media relationships.

Ensure brand consistency across all touchpoints including onsite experiences, collateral, F&B venues, and residences.

Owner Relations & Cross Functional Collaboration

Provide transparent reporting, insights, and recommendations to ownership and the Managing Director.

Collaborate with Operations, F&B, and Finance to ensure cohesive commercial performance.

Drive alignment with design, development, and pre‑opening teams to ensure market‑ready product positioning.

Leadership, Culture & Team Development

Recruit and develop top commercial talent across sales, catering, marketing, and communications.

Foster a high‑performance culture rooted in accountability, empowerment, and service excellence.

Mentor team members and support long‑term succession planning.

Qualifications & Experience Required

Minimum 7–10 years of progressive sales & marketing leadership experience in luxury hospitality.

Pre‑opening experience in a luxury, lifestyle, or mixed‑use property.

Proven success leading commercial strategy for high‑profile hotels or residential/hotel hybrids.

Strong financial acumen including forecasting, budgeting, customer segmentation, and revenue strategy.

Deep understanding of luxury traveler behavior, brand marketing, and global distribution.

Established network within Brickell, Miami, South Florida, or comparable international luxury markets.

Bilingual (English & Spanish) with strong executive‑level communication skills.

Experience with condo hotel or residential components.

Background in rooftop venues, lifestyle F&B, and launch campaigns.

Bachelor’s degree in Hospitality, Marketing, Business, or related field.

High‑rise hotel or resort experience is strongly desired.

Leadership Attributes

Visionary, commercially astute strategist

Charismatic relationship builder and market connector

Innovative and adaptive; thrives in an entrepreneurial environment

Highly collaborative leader who elevates team culture

Values‑driven, polished, and brand obsessed

Compensation & Benefits

Competitive base salary (luxury market aligned)

Performance bonus potential

Medical, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Discounts across company properties

Professional development and internal growth opportunities

Relocation assistance available (if applicable)

This job description is not an exhaustive list of all job functions that are required of an employee in this position. Therefore, other duties may be asked of an employee in this position from time to time.

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