Digital Marketing Manager

Digital Marketing Manager

A Sage Group client who builds SaaS tools that help finance teams automate invoice processing and whose platform is used by 600,000+ users in over 50 countries, is looking for a hands-on Digital Marketing Manager to accelerate their North American digital performance. You'll lead the day-to-day execution of NORAM Digital marketing campaigns while collaborating with global digital experts to align priorities and track performance. This role will ultimately ensure the right campaigns get built, launched, tracked, and optimized to meet the NORAM GTM goals. This is a high-impact, cross-functional role for someone who thrives at the intersection of coordination and execution.
What You'll Do
NORAM Digital Performance Execution & Management
Execute, develop, manage, and optimize campaign performance (SEO, SEA, Paid Social, Programmatic)
Build and deliver regular performance reports with clear insights and actionable recommendations reflecting a data-driven, profitability and top-line growth focused approach
Ensure a consolidated view of performance (360° vision)
Identify new channels, formats, and platforms worth testing
Monitor trends in the US B2B SaaS space, competitive landscape, and emerging ad tech
Align Marketing and Digital Teams
Serve as the day-to-day liaison between NORAM marketing stakeholders and global digital specialists
Facilitate the smooth flow of information, translate business goals into digital campaigns and ensure timely, high-quality execution
Coordinate with local digital partners, third-party agencies
Keep marketing team informed with clear, consistent performance updates and recommended changes to optimize performance
NORAM Website Management
Drive website development (content, pages, user journeys)
Monitor performance (conversion, UX, user behavior)
Identify and implement optimizations (UX audits, A/B tests)
Ensure consistency between EMEA and NORAM web pages
Contribute to technical website optimization projects
What They're Looking For
5+ years of hands-on digital marketing experience demonstrating strong full-funnel thinking
Deep expertise across SEM, SEO, Paid Social, and Programmatic ads
Proven project management skills, able to juggle multiple priorities, stakeholders, and deadlines
Comfortable managing and updating websites, with hands-on CMS experience (WordPress a plus)
Strong written and verbal communication skills
Analytical mindset focused on performance and test & learn
Bring a continuous improvement mindset to everything you do
Solid understanding of the U.S. B2B SaaS market, selling into CFO and senior finance leaders and a working knowledge of the auto/trucking, construction and manufacturing industries in North America
Knowledge of AP automation and finance technology stack a plus
Full Time Employment Role $85,000 + 15% Variable Bonus Hybrid, Coppell TX