Creative Services Manager Sr- Brand Marketing

Position Overview Senior Manager, Creative Services (Associate Creative Director) in PNC’s Marketing organization, based in Pittsburgh, Cleveland, or DC. This role leads high‑visibility creative initiatives that strengthen PNC’s brand, reputation, and business impact across sponsorship marketing, corporate reputation programs, executive storytelling, annual reports, digital experiences, and priority brand campaigns.
Responsibilities Lead enterprise‑wide creative initiatives, set and communicate a clear vision, and champion recommendations to senior leadership.
Ensure all work reflects PNC’s brand standards and aligns with strategy, positioning, and customer experience goals.
Develop creative for sponsorship activations, campaigns, partnerships, and integrated marketing efforts.
Translate customer insights and business objectives into compelling creative solutions for cornerstone initiatives.
Partner with internal teams and external agencies to deliver cohesive work across digital experiences and enterprise marketing programs.
Use strategic judgment to influence decisions and connect creative strategy to measurable business, brand, and customer outcomes.
Manage, coach, and develop creative professionals; foster a culture of curiosity, accountability, collaboration, and continuous improvement.
Advance AI‑enabled creative capabilities, champion responsible adoption of Adobe Firefly and emerging technologies, and mentor teams on AI tool use.
Oversee projects from concept through execution, ensuring quality, accessibility, and brand standards while managing priorities, budgets, and timelines.
Qualifications 8+ years of experience in brand marketing, creative direction, or integrated campaign development within an agency, in‑house agency, or enterprise marketing environment.
Proven ability to lead concept development, brand storytelling, and multi‑channel work from strategy through execution.
Strong understanding of brand systems, sponsorship marketing, digital experiences, accessibility standards, and integrated marketing practices.
Demonstrated people‑leadership experience, including coaching and guiding creative talent in a fast‑paced environment.
Ability to influence senior stakeholders, present recommendations clearly, and build alignment across creative and non‑creative audiences.
Experience applying emerging creative technologies, including AI‑enabled tools, to improve exploration, efficiency, and delivery while maintaining quality and brand governance.
Success Metrics Creative work is aligned to brand strategy, strategically grounded, and recognized for quality and impact.
Senior leaders view Creative Services as a trusted strategic partner.
Teams align around clear creative direction, stronger standards, and more effective ways of working.
Creative talent grows through coaching, feedback, and expanded leadership opportunities.
Creative operations improve speed, consistency, and scalability without sacrificing craft or strategic thinking.
Benefits & Compensation Base salary: $50,000.00 – $223,080.00 (varies by location and experience).
Incentive eligibility based on company, business, and/or individual performance.
Medical, prescription drug, dental, and vision coverage with Health Savings Account option.
Life, short‑term, and long‑term disability protection.
401(k) with PNC match, pension and stock purchase plans.
Dependent care reimbursement, backup child/elder care, adoption, surrogacy, and doula reimbursement.
Education assistance for select programs fully paid.
Robust wellness program with financial incentives.
Paid time off: maternity/parental leave, up to 11 paid holidays, 9 occasional absence days, 15–25 vacation days depending on career level and years of service.
Equal Employment Opportunity PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to applicable federal and state hiring regulations.

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