VP of Marketing

A rapidly growing, multi-concept hospitality company is seeking a visionary VP of Marketing to lead an enterprise-wide marketing strategy across a portfolio of highly successful restaurant and hospitality brands.

Our organization develops and operates distinctive hospitality concepts known for exceptional guest experiences, strong brand identities, and operational excellence. Each concept has its own personality, loyal following, and market position, creating an exciting opportunity for a marketing executive who thrives on building brands while maintaining what makes each one unique.

The VP of Marketing will serve as the executive leader of the Marketing organization, overseeing brand strategy, digital marketing, CRM, guest engagement, public relations, creative programming, and growth initiatives across the company's portfolio. This executive will build and develop a world-class marketing team while partnering closely with operations and executive leadership to drive revenue, strengthen guest loyalty, and elevate every brand experience.

We're looking for an innovative, data-driven leader who understands both the art and science of hospitality marketing. The ideal candidate combines exceptional creative instincts with analytical thinking, excels at building high-performing teams, and has a proven track record of growing consumer brands through thoughtful strategy and flawless execution.

This is an opportunity to shape the future of a dynamic hospitality organization while creating memorable guest experiences that inspire loyalty and long-term growth. Our ideal candidate is both a visionary and an operator. You understand how to build iconic brands while never losing sight of the guest experience that brings them to life. You lead with curiosity, accountability, and creativity, using data to inform decisions without sacrificing instinct or innovation. You have successfully grown consumer-facing brands, built exceptional teams, and developed marketing organizations that serve as strategic business partners rather than support functions. Most importantly, you recognize that hospitality marketing extends beyond advertising—it's about creating meaningful experiences that turn first-time guests into lifelong advocates.

Benefits

Executive leadership opportunity with significant organizational influence

Performance-based bonus opportunity

Comprehensive health and wellness benefits

Generous paid time off and holidays

Professional development and executive growth opportunities

Opportunity to lead marketing strategy for a growing portfolio of hospitality brands

Day in the Life

Develop and execute enterprise-wide marketing strategies that strengthen brand awareness, guest engagement, and long-term revenue growth across multiple hospitality concepts

Lead all aspects of marketing, including brand strategy, CRM, guest lifecycle marketing, digital marketing, social media, public relations, communications, creative development, and promotional programming

Build, mentor, and lead a high-performing marketing organization while establishing clear goals, accountability, and opportunities for professional development

Own annual marketing planning, budgeting, forecasting, and performance reporting across all brands

Partner with operations and executive leadership to develop marketing initiatives that drive guest counts, increase average spend, and improve overall guest experience

Develop guest segmentation strategies, consumer insights, attribution models, and personalized marketing campaigns to reach target audiences more effectively

Oversee CRM strategy, guest database management, loyalty initiatives, and consumer data optimization

Lead digital marketing efforts including paid media, email marketing, SEO/SEM, social media strategy, influencer partnerships, reputation management, and performance analytics

Establish measurable KPIs across all marketing channels while continuously optimizing campaigns through testing, analytics, and ROI reporting

Create comprehensive go-to-market strategies for new concepts, product launches, seasonal promotions, partnerships, retail initiatives, and special events

Identify emerging hospitality, culinary, consumer, and technology trends that create opportunities for innovation and competitive advantage

Ensure consistent brand positioning, messaging, and visual identity across every guest touchpoint, both internally and externally

Oversee public relations efforts, agency relationships, media partnerships, community engagement, and executive communications

Develop integrated content strategies that support marketing, recruiting, operations, and sales initiatives

Partner with cross-functional leaders to ensure every brand experience reflects company standards and long-term strategic objectives

Evaluate marketing technologies and CRM platforms while serving as the executive subject matter expert for marketing systems and customer engagement tools

Manage agency partners, consultants, vendors, and third-party marketing resources while holding partners accountable to measurable performance standards

Foster a culture of creativity, collaboration, accountability, continuous improvement, and innovation throughout the marketing organization

Requirements

10+ years of progressive marketing leadership experience, including senior executive-level responsibility

Multi-unit restaurant, hospitality, lifestyle, retail, consumer, or multi-brand marketing experience strongly preferred

Demonstrated success leading integrated marketing strategies that drive measurable revenue growth and brand awareness

Proven experience building, mentoring, and leading high-performing marketing teams

Strong expertise in brand strategy, digital marketing, CRM, customer acquisition, retention marketing, and lifecycle communications

Deep understanding of paid media, social media, content marketing, public relations, influencer strategy, and performance analytics

Experience managing significant marketing budgets with a disciplined, ROI-focused approach

Exceptional analytical skills with the ability to translate consumer insights into actionable business strategies

Experience developing customer segmentation, attribution models, and data-driven marketing initiatives

Outstanding executive communication, presentation, and stakeholder management skills

Strong project management skills with the ability to lead multiple brands and initiatives simultaneously

Entrepreneurial mindset with the ability to balance strategic vision and hands‑on execution

Bachelor's degree in Marketing, Business, Communications, or related field required; MBA or advanced degree is a plus

Willingness to travel regularly between corporate offices and operating locations

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