To engage and retain paid subscribers in the US and Canadian markets, the part-time Lifecycle Campaign Specialist will develop content, execute targeted marketing initiatives, and collaborate with cross-functional teams to optimize lifecycle strategies across various channels.
Key responsibilities
Develop and execute retention and upsell strategies to maximize subscriber lifetime value
Lead the Ambassador Program to activate subscribers as advocates and drive engagement campaigns
Utilize analytics for data-driven decision-making to continuously optimize lifecycle marketing efforts
Required qualifications
Bachelor's degree in Marketing, Business, Analytics, or a related field
3+ years of experience in B2C marketing, CRM, or customer lifecycle management
Proven track record in multi-channel CRM execution, including email, SMS, and in-app marketing
Hands-on experience with CRM tools, ideally Braze or equivalent, and data analysis techniques
Experience launching an ambassador or community program is preferred
Lifecycle Campaign Specialist
Virtual Vocations Inc · New York, NY, USA ·
- Job type:
- Part Time