PR Brand Account Director, Contemporary Fashion

The Brand Account Director will play an integral role in researching, developing, designing, and implementing key projects and initiatives and leading account management for a variety of Fashion/Lifestyle clients.

ROLES & RESPONSIBILITIES

Actively pitch and secure media coverage on behalf of clients on a local, regional, national and international level

Write, proof and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts

Develop compelling stories and draft compelling narratives on behalf of clients

Oversee account teams

Lead client programs and campaigns from planning to execution within the specified budget

Develop and execute compelling VIP and influencer strategies, with tangible results

Collaborate with different divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise

Deliver strong media and influencer coverage consistently producing high quality internal and external communications content

Have strong connections with leading and emerging editorial talents globally

Achieve exceptional outcomes for current clients and manage an extended portfolio ensuring consistency of service is delivered in line with company policy

Develop press relationships and manage contacts with key commentators, stylists, industry spokespeople, and sector influencers

SKILLS, EXPERIENCE, AND KNOWLEDGE

10+ years of PR agency experience

Proven track record of success landing media placements

Established and demonstrable network of editors, journalists, stylists, and industry figures, particularly in fashion, arts, entertainment, and culture (personal and professional relationships are a must)

Keen networker, adept at building relationships with key influencers and industry spokespeople

Proven ability to present complex industry information to target audiences

Excellent project management skills with strong organizational and planning skills

Strong negotiation and delegation skills

Business acumen with the ability to communicate across departments and represent PR within the business

Ability to thrive in a fast-paced, start-up environment

Exceptional relationship-building skills, collaborative, able to work well with others

Knowledgeable on multiple reporting and database platforms including Launchmetrics, MeltWater, Lefty, Muck Rack, and more

THE IDEAL CANDIDATE IS:

A self-starter, a collaborative team leader, and an out-of-the-box thinker who can bring together people, processes, and ideas to drive results

An enthusiastic, client-facing professional with a passion for communications and deep expertise in building, stewarding, and growing relationships

An astute communicator, seasoned researcher, and proven strategist committed to delivering excellent work

A self-starter with energy, creativity, and an innate interest and curiosity for fashion, culture, and the arts

ABOUT THE LEDE COMPANY
The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.

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