Creative Services Director

Creative Services Director
WPBF 25, the Hearst‑owned ABC affiliate in West Palm Beach, Florida, is looking for a Creative Services Director.

This is a position requiring a strong leader who can bring the WPBF 25 News brand to life through creating and developing targeted research‑driven marketing campaigns that connect our brand to our audience on multiple platforms including television, digital, social, paid media, and streaming.

As Creative Services Director, you will be required to be in office 5 days a week and on occasion off hours in the case of severe weather or breaking news. You will be asked to use strategy and vision showing your creativity utilizing the latest industry marketing trends and managing numerous projects simultaneously. You will elevate the look and feel of the #1 local news station in the market, while managing and inspiring an award‑winning creative team consisting of an Assistant Creative Services Director, a Senior Writer Producer and two promotional producers.

Responsibilities

Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach and Very Local West Palm Beach

Manage production of compelling image, sweeps and special event campaigns for all platforms

Identify dynamic multi‑platform strategies to increase all stations brand awareness and ratings

Oversee the creative team in the production of compelling brand‑targeted station
ews/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms

Provide inspiration and strategic direction to grow the skillset of our creative team

Manage production of and posting of targeted social media marketing

Collaborate, manage and execute dynamic outside media advertising efforts

Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities

Attend outside community functions or meetings

Manage television promotional inventory on WPBF 25, our digital platforms, Very Local West Palm Beach and our multicast channels Estrella TV West Palm Beach, and MeTV.

Develop and monitor annual department budget and expenses

Requirements

3‑5 years in station marketing/promotion/brand management

Must be creative, a compelling writer, and be able to use research to meet station goals

Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS

Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding

Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel

Valid driver's license (hire is contingent on good driving record)

College degree preferred or equivalent work experience

Related military experience will be considered

Benefits

Medical, Dental, Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs

We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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