Senior Brand Manager

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Category Marketing

JOB PURPOSE
The primary purpose of this role is to develop marketing strategy and execute marketing programs for FKA Health & Wellness brands in a way that develops the FKA brands, drives profit growth, and delivers on revenue expectations. This position must act as a catalyst for developing strategically driven, creative programs and communications. This role is also responsible for defining ad maintaining brand positioning and the overall health of the FKA brands. This role will be the primary marketing leader partnering with the New Product Development (NPD) process to ensure that marketing discipline and specific brand elements are integrated into the NPD process including leading the development and implementation of Go-To-Market (GTM) plans for all initiatives.

ESSENTIAL FUNCTIONS AND OTHER DUTIES
Serve as Senior Brand Manager for the health and wellness business unit (HoMedics, Ellia, and smaller brands)

Define and evolve brand positioning and key brand segments across FKA Brands

Develop and drive brand marketing strategies and ensure that new product initiatives are rooted in the brand strategy

Responsible for creating and coordinating fully integrated marketing programs rooted in strategy that include multiple communication channels including briefing for required assets

Develop and align Go-To-Market plans (GTM) including creative briefs (program idea, creative assets, media planning, etc.)

Collaborate with creative teams to develop required program assets

Lead program design and execution including media planning and execution across multiple vendors

Collaborate with media agencies and internal teams to launch and execute the program

Optimize the program while in-market

Report on and summarize program performance

Identify, select, and manage agency partners (strategy and media)

Influence brand positioning

Oversee the processes for influencer programs, sending product samples to influencers and for ratings & reviews along with head of social and earned media

Advocate for the consumer experience and ensuring consumers have a holistic, consistent experience across channels

Monitor and optimize marketing spend and manage marketing budgets

Ensure consistent in-store experience with overall program communications

Accountable for ROI on marketing spend and brand equity in collaboration with the Marketing team

POSITION REQUIREMENTS
KNOWLEDGE / SKILLS / ABILITIES

Marketing strategy and execution

Media planning and execution

Working with agency partners

Leading internal and external resources to deliver commercial/marketing programs

Program management

Data based marketing and strategic planning

Brand strategy, equity, and development

Excellent collaboration and communication skills (written, verbal, and presentations)

Excellent at time management and prioritization

PREFERRED CHARACTERISTICS

Passion for winning

Data based mindset

Passion for driving health and wellness

Positive outlook and likes to have fun

Demonstrated agility and flow to the work

Enjoys wearing multiple hats, as needed

Flexibility and adaptability in working with others of different backgrounds and leadership characteristics

EDUCATION AND EXPERIENCE

Bachelor’s Degree in marketing, public relations, communications, or related field

7+ years of experience in marketing, advertising, or public relations

Experience managing a CPG or durable goods brand, preferable

Experience building and leading a team of internal and external resources

WORKING CONDITIONS

Traditional work environment - The noise level in the work environment is usually quiet to moderate.

The passage of employees through the work area is average and normal.

Some travel up to 15% may be required post Covid-19 restrictions.

Extended hours on occasion may be required to deliver on deadlines.

PHYSICAL DEMANDS

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to sit and use a computer for extended periods of time.

Vision abilities required to perform this job include close vision as it pertains to working with a computer screen.

This position is currently accepting applications.

Location Commerce HQ

About the Organization Founded in 1987, FKA is a leader in consumer health, wellness, home environment, consumer electronics, and lifestyle products. Our family of brands includes HoMedics, the #1 brand in massage; and The House of Marley, a high-performance audio brand developed in partnership with the Bob Marley family. We distribute our products to more than 60 countries throughout North and South America, Central America, the Asia-Pacific region, and Europe, Africa, and the Middle East.

#J-18808-Ljbffr