At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team.Key ResponsibilitiesLead the definition and development go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, sales, measurement, policy, marketing etc)Be a trusted partner to both the product and regional business teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product developmentInfluence product development through structured processes grounded in a deep understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and researchDevelop marketing deliverables to support ad products in the market (e.g., external materials, demos, assets, etc) that bring solutions to life in a succinct and exciting wayWork across teams to align on and roll out ad solutions in tentpole events (e.g., CES, Upfront, Cannes)Collaborate cross-functionally (Comms, Ad Product, Marketing) to translate our ads portfolio strategy clearly to sales teams’ and customers’ Product messaging.Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market.What We’re Looking For7-10+ years experience in product marketing within the programmatic advertising and/or B2B Advertising spaceStrong experience in partnering cross-functionally on product strategy, product positioning
arrative and GTM launchesExcellent communication and storytelling skills, with comfort in understanding research dataAbility to collaborate in an environment that values team culture and inclusiveness.Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketingHave strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.High-level understanding of product growth and developing strategic roadmapsDemonstrated ability to create detailed and actionable Product BriefsA strong attention to detail and eye towards using the 80/20 rule to address problems.Knowledge of the ad-supported streaming space and and ad tech ecosystem, nice to have, but not requiredGenerally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000.00 - $362,000.00.Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .Netflix is a unique culture and environment. Learn more here .Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
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In Summary: Ads Product Marketing Manager leads go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue . Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming .
En Español:
En Netflix, nuestra misión es entretener al mundo. Juntos, estamos escribiendo el próximo episodio - empujando los límites de la narración, el fanático global y haciendo lo inimaginable una realidad. Somos un equipo de ensueño obsesionado con la incómoda emoción de descubrir qué sucede cuando se fusiona creatividad, intuición y tecnología de vanguardia. Ven a ser parte de lo que viene después.Netflix es uno de los servicios de entretenimiento más importantes del mundo ofreciendo series de televisión, películas, juegos y programación en vivo a través de una amplia variedad de géneros y idiomas. Los miembros pueden jugar, pausar y continuar viendo tanto como quieran, en cualquier momento, en todo lugar, y puede cambiar sus planes en cualquier tiempo.Nuestro equipo de anuncios globales en rápida expansión está construyendo una oferta publicitaria innovadora donde nuestros clientes puedan llegar a audiencias comprometidas y nuestras series deben encontrar películas para ver a precios más bajos. Dentro de nuestro negocio Ads, el equipo Product Marketing impulsa la estrategia global para ir al mercado y la ejecución escalable en estrecha colaboración con partes interesadas interfuncionales (productos publicitarios orientados al cliente), traduciendo las capacidades del producto en narrativas orientadas al mercado que conduzcan a la adopción e ingresos.Estamos buscando un administrador de marketing de productos ads apasionado, curioso y colaborativo para unirse a nuestro creciente equipo Advertising Product Marketing Team.Key ResponsibilitiesLiderar la definición y desarrollo de los esfuerzos de entrada al mercado en nuevas soluciones ad product & enhance las ofertas existentes en asociación cercana con actores interesados cross-functional (producto advertido, ventas, medición, política, mercadeo etc.) Ser un socio confiable tanto a los equipos comerciales locales como regionales, y ayudar a establecer una visión sólida que incluya todas las habilidades necesarias para influir en el diseño de productos Advertisements and Market Marketing Exclusive Product Development. Usted elige cada año la cantidad de su compensación que desea en salario frente a opciones de acciones. Para determinar el nivel más alto del mercado, nos basamos en los indicadores del mercado y consideramos tu familia laboral específica, antecedentes, habilidades y experiencia para determinar tu compensación en el rango de mercado. El rango para este papel es de $ 240,000.00 - $ 362,000. No discriminamos por raza, religión, color, ascendencia, origen nacional, casta, sexo, orientación sexual, género, identidad de género o expresión, edad, discapacidad, condición médica, embarazo, composición genética, estado civil o servicio militar. #J-18808-Ljbffr