Associate Director, Integrated Media Planning

Associate Director, Integrated Media Planning
Agency: Omd

Job Function: Media

Job Subfunction: Media Planning and Buying

Location: New York; Salary: $110,000.00-$120,000.00

Qualifications

5-7 years of media planning experience with strong agency background

Worked with clients in the travel vertical, ideally with both national and local experience

Understanding of the sports landscape and integration opportunities

Track record of cultivating and maintaining trusted client relationships

Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent

Hands‑on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning

Firm understanding on how to build and bring to life audience‑first paid media strategies & the appropriate tools and inputs to support data‑driven recommendations

Advanced knowledge of media fundamentals (all channels) with a connection to performance (brand and performance) and an ability to train and educate more junior team members

Expert level media math skills

Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.

Strong comfort level with data, analytics, and measurement

Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner

Comfortable working in a fast‑paced, dynamic environment

Responsibilities

Lead day‑to‑day operations of the Integrated Media Planning function, integrating with broader OMD teams, creative partners, media owners to meet and exceed client objectives

Serve as key point of contact for client teams to streamline requests and coordinate workstreams

Craft data‑driven, full‑funnel paid media strategies and end‑to‑end experiences that deliver business results based on a deep understanding of the consumer

Develop client presentations and templates for POVs and recommendations

Coordinate with peers to ensure consistency in ways of working (process, tools & platforms, people)

Partner with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience

Issue and present paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas, and consumer trends

Maintain positive team culture and working environment

Manage resources & help team members prioritize work

Accountable for planning teamwork including QAing budgets and media math as relevant

Equal Employment Opportunity
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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