AVP, Product Marketing

Responsibilities

Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products

Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS

Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns

Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms

Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development

Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials

In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers

Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

Requirements

3+ years of financial services or asset management experience

5+ years of related financial services or asset management experience preferred

Bachelor’s Degree

Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process

Proven relationship management experience

Knowledge of fixed income markets, municipal bonds, tax optimization, direct indexing strategies, active ETFs and UCITS

Demonstrated writing and editing skills with ability to simplify complex concepts

Demonstrated track record of managing multiple projects from beginning to end

Established credentials in implementing effective campaigns and communications programs

Cross border and multi-lingual experience/skills industry licensing a plus

Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools

Experience working with complex compliance and filing requirements

Core Competencies
Demonstrates expertise in developing and executing product marketing strategies within financial services, particularly in fixed income and asset management. Proven ability to create compelling marketing content and manage projects effectively while ensuring compliance with regulatory standards.

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