Head of Marketing (New Galaxy Business Initiative)

Head of Marketing (New Galaxy Business Initiative)
At Galaxy we are building products and services to help the world invest in economic progress. We believe crypto and blockchain innovations will permeate and improve all aspects of our global economy. Our vision is a society where value and ownership flow as freely as information. Galaxy is a digital asset and blockchain leader helping institutions, startups, and individuals access and navigate the crypto economy. As one of the most well‑capitalized and trusted companies in the industry, we provide platform solutions custom‑made for a digitally native ecosystem across three complementary operating businesses: Global Markets, Asset Management, and Digital Infrastructure Solutions.

What We Value:

Be Selective To Be Effective.

Be Highly Aligned, Loosely Coupled.

Disagree Transparently.

Build Dream Teams.

Who You Are:

This position is the Head of Marketing for one of Galaxy’s exciting new business initiatives. You’ll lead the strategy and execution of marketing efforts for customer acquisition and engagement, partner with a talented marketing team, collaborate with cross‑functional leaders, and craft compelling narratives that resonate with the target customer base. Your role blends creative vision with data‑driven decision‑making to position Galaxy’s new product offering as a leader in the space.

To succeed in this role you need a strong understanding of digital marketing and B2C marketing, experience in traditional finance, and a solid grasp of the digital asset space. You should be comfortable working in a fast‑paced environment, managing multiple projects simultaneously, and leveraging AI to maximize productivity. You must be highly analytical, using data to drive marketing decisions and improve campaign performance.

What You’ll Do:

Develop and execute a comprehensive marketing strategy that amplifies the product offering across digital, traditional, and event‑based channels.

Lead, mentor, and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.

Collaborate with product, client services, and executive teams to align marketing initiatives with business goals and customer needs.

Oversee the creation of high‑impact campaigns, thought leadership content, and messaging that educates and engages target audiences in the fintech and crypto sectors.

Leverage data and analytics to measure campaign performance, optimize strategies, and drive measurable growth in brand equity and customer acquisition.

Stay ahead of industry trends, competitor activities, and emerging marketing technologies to ensure Galaxy remains a trailblazer in the space.

What We’re Looking For:

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

10+ years of progressive experience in marketing, with at least 3 years in a senior leadership role in the finance or crypto industry.

Proven track record of building and scaling successful marketing strategies in fast‑paced, innovative industries.

Exceptional leadership and communication skills, with the ability to inspire teams and influence stakeholders at all levels.

Strong understanding of digital marketing, brand management, and customer engagement tactics.

Experience with data‑driven marketing and proficiency in tools like Google Analytics, CRM platforms, or marketing automation software (e.g., HubSpot).

Bonus Points:

Prior experience working in a startup, taking a product from zero to one.

Strong understanding of the power of AI within marketing.

Salary:

Base Salary Range: $150,000—$200,000 USD

At Galaxy, we maintain a total compensation philosophy which consists of a competitive base salary, annual bonus, and equity incentives.

Galaxy respects diversity and seeks to provide equal employment opportunities to all employees and job applicants for employment without regard to actual or perceived age, race, color, creed, religion, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital or partnership or caregiver status, ancestry, national origin, citizenship status, disability, military or veteran status, protected medical condition as defined by applicable state or local law, genetic information or predisposing genetic characteristic, or other characteristic protected by applicable federal, state, or local laws and ordinances.

We will endeavor to make a reasonable accommodation to the known limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete the application process or to participate in an interview, please contact us.

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